Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Dark Energy Films' David Stoddart Shoots Identity Fraud Stunt for CIFAS

Creative 326 Add to collection

Customers get overly personalised coffee cups in BBH London stunt

Dark Energy Films' David Stoddart Shoots Identity Fraud Stunt for CIFAS
Dark Energy Films' David Stoddart recently shot an online film entitled ‘Data To Go’ for Cifas, the UK’s leading fraud prevention service.

In 2015 just under 24,000 people aged 30 and under were victims of identity fraud, with the figures more than doubling since 2010. The film has launched online to raise awareness of this type of fraud.

Shot in a London coffee shop in March earlier this year, David used hidden cameras to capture baffled reactions from people caught in a stunt where their personal data, all found on public websites, is revealed to them live on a coffee cup.With the promise of a free coffee and a croissant, participants were asked to ‘like’ the café’s Facebook page. A team of background researchers, within a maximum time period of three minutes, searched across public websites to find as much personal information and data as possible. That data was then radioed through to a barista, who wrote it on to a cup and handed it to the unsuspecting customer. Hidden cameras captured their ‘baffled’ reactions and the film ends with the line ‘Don’t make it easy for fraudsters. Set your privacy settings’.

The film was shot through agency BBH as part of their Creativity For Good scheme and launched on Facebook and social media channels this week as well as living on the Cifas home page.
video
David Stoddart shoots identity fraud stunt for CIFAS
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Documentary, People

Categories: Associations, Corporate, Social and PSAs

Dark Energy Films, Tue, 12 Jul 2016 13:07:18 GMT