Thu, 09 Dec 2021 15:11:00 GMT
Jelly’s KITCHEN has collaborated with London's hardcore cult coffee roasters, Dark Arts, for a third time to direct and animate a video to launch their exclusive Motörhead x Dark Arts merch line. Crammed full of energy, this fusion of coffee and Motorhead’s infamous thrash heavy metal sound gives rise to a high-paced, epic spot that celebrates the style of '80s animation. The video has racked up over 50k views on Instagram and counting.
George Coffey KITCHEN’s director says: “We’ve been having a great time creating animations for Dark Arts already and we were over the moon that they came back for a third time. Knowing that this time it was for a Motörhead collab was the icing on the cake! Artistically, we knew they wanted something different from what we’d created previously; this time taking influence from one of our favourite eras of animation; '80s cartoons.
"We needed to show a link between the coffee and the metal thrash of the band. For inspiration, we re-watched a bunch of intros and some of our old fave episode of Teenage Mutant Ninja Turtles, Thundercats and Transformers, whilst mapping out a rough animatic. An idea came together of someone in a boring work meeting who is completely over it, drinking their Dark Arts x Motörhead coffee, which sparks a transformation into a kind of Metal-Devil-Beast Creature, who just tears the office apart and ends up on some classic speaker stacks sitting atop coffee mountains, with coffee lava and a chorus of their colleagues breaking through and joining in with rocking out.
In fact, everything about this project is, everything we love about what we do! Fun 2D animation, over the top 2D FX, some comic timing with the lead character - and just creating a whole world.”view more - Hires, Wins & Business
Advertiser: Dark Arts Coffee
Production Company: Jelly
Director: George Coffey
Genres: Animation, Illustration
Categories: Soft Drinks, Hot BeveragesJelly London, Thu, 09 Dec 2021 15:11:00 GMT