Hobby home page
IPA Banner Open Doors
Electriclime gif
jw collective
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Daring Dairy Superheroes Star in Y&R Paris' New Mini BabyBel Campaign

Creative 1.6k Add to collection

Delightful stop-motion campaign by WIZZdesign unmasks the superpowers of this little snack in the UK

Daring Dairy Superheroes Star in Y&R Paris' New Mini BabyBel Campaign
With its 'super' wax shell, the possibilities are endless for the Mini Babybel. For this campaign, Y&R Paris asked Geoffroy de Crécy and WIZZdesign to use it to create two rather charming cheese superhero characters.  

The UK version of this campaign features the appropriate level of self-deprecating humor at the end with some behind-the-scenes "bloopers." Versions for other European countries are to follow.


view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Creative Agency

Art Director: Guillaume Auboynueau

Copywriter: Eric Lavenac

Creative Agency: Y&R Paris

Head of TV / Production: Valérie Montiel

TV Producer: Mari Droullours

Production Company

Director: Geoffroy de Crécy

Production Company: WIZZdesign

Post Production / VFX

Post Production Company: FIX Studio

Producer: Christelle Prud'homme


Sound Design: The Shop

Genres: Animation, In-camera effects, Comedy

Categories: Food, Dairy

QUAD Group, Wed, 27 May 2015 09:53:34 GMT