Dare.Win group today announced the promotions of copywriter Fabienne Fiorucci (formerly of Y&R and TBWA\Paris) and art director Damien Foui (formerly of Marcel and TBWA\Paris) to creative directors.
This dynamic duo, known by their nickname Les DesF, have signed off on a large number of projects at Dare.Win over the last four years. And they believe that in an ever evolving communication landscape, being able to think of ideas not through the medium but through the usage is key. Be that on mobile for a teenager-centric message, on YouTube to talk to kids, on social networks to spread pop cultures references, on websites for integrated experience, and even on dollar bills.
The duo have also gone on to pick up over 20 prestigious awards at Eurobest, Epica, Cristal Festival and Cannes Lions.
Having arrived back in 2014 as a fresh-faced creative team, Damien and Fabienne quickly became the heart and soul of Dare.Win’s creative vision, illustrated by their promotion in 2016 to the role of associate creative directors, principally charged with looking after Dare.Win's streaming accounts. Just one year later and whilst still in their late twenties, they now take the reins of the group’s entire creative operation, heading up all of the agency’s creative talent across the Paris and Berlin offices whilst overseeing all of Dare.Win’s work for every one of its clients, such as Spotify, Ubisoft, YouTube, ARTE and Babybel.
“Damien and Fabienne have always been top creatives who have a level of understanding of something that is all too rare these days: how modern consumers behave. In other words, an awareness of the fact that today we are more and more resistant to the pressure of traditional advertising,” explains Wale Gbadamosi-Oyekanmi, founder of Dare.Win. “This special understanding has continually added an extra shine to our projects ever since their arrival. Who better, therefore, to head up the creative mission of an agency which loves challenging the status quo!"view more - Hires, Wins & Business