Thu, 10 Sep 2015 14:58:28 GMT
Following the Solange Knowles/Jay Z incident in the elevator on May
5th, the domestic violence charity known as ManKind started a campaign
that challenges society’s perceptions of domestic violence towards men.
There has been a lot of debate since the incident concerning society’s opinions of violence towards men.
‘Violence is Violence’ campaign sets out to raise awareness and
encourage people to re-evaluate their perceptions of gender stereotypes
concerning domestic violence.
Shot with three hidden cameras
in central London we see two examples of violence play out. One where a
man abuses a woman and then the next shows a woman abusing a man. In the
first instance the public all go straight to the woman’s rescue but in
the second the woman is left to abuse the man whilst people watch
without much concern for the man’s wellbeing.
The campaign came to Big Chop through Bradley Woodus at Dare, executive producer Matt Brown and director David Stoddart.
It has been Sam Bould (editor at Big Chop) and David Stoddart’s first collaboration and has bountiful online editors picks throughout the weekend. With over seven million views since its launch on Friday 23rd May the film is certainly provoking thought and creating debate.
view more - Creative
Flame Artists: Jack Stone
Grade: Dan Moran
Post Production Company: Big Buoy
Director: David Stoddart
DOP: Katie Swain
Editor: Sam Bould & Shaun Gardiner
Producer: Katie Truelov
Creative Agency: Dare, London
Creatives: Andrew Bevan, Jess Morris & Chloe Pope
Executive Producer: Matt Brown
Producer: Karen Egan
Categories: Safety, Corporate, Social and PSAsTag, Thu, 10 Sep 2015 14:58:28 GMT