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DAN\Paris & OPI Launch a Distinctly Colourful Universal Language

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OPI ColorChat app lets users say more than words with vibrant colours

DAN\Paris & OPI Launch a Distinctly Colourful Universal Language

Roughly 6,500 languages are spoken globally, but today OPI introduces the only one you’ll ever need. For the first time, the ancient dream of a common language becomes reality. The brand that has delivered groundbreaking colour inspiration for over 30 years, is now introducing the first Universal Colour Language through an exclusive new mobile app, OPI ColorChat. The OPI colour experts know that colour is understood at a glance, transcending language and cultural barriers to bind us together in understanding.

For years, OPI has understood that Colour is The Universal Language. So in this new visual language, each letter and character is composed of colourful drops of your favorite OPI shades in distinctive shapes to form a complete alphabet. And to allow fans to become instantly fluent in this whole new way of communicating, OPI has created a new mobile app, OPI ColorChat. Now, more than ever, OPI brings the language of colour right to your fingertips with must-have nail colour and an innovative new smartphone experience. “I’ve always believed colour to be a great tool for self-expression,” says Suzi Weiss-Fischmann, OPI Co-Founder and Brand Ambassador. “Now, colour can be used for more than just a figurative statement, but a literal one as well. I’m excited to see how consumers will use this beautiful new language to create and communicate.”


Instantly use the world’s first colour alphabet and powerfully express emotion through colour with this innovative new way to text and talk. Download the new OPI ColorChat app to write messages, speak with friends, and share and decode messages—all in iconic OPI shades, ranging from Bubble Bath, Strawberry Margarita to Malaga Wine. “The world today is more connected than ever before. Our consumers, no matter where they live, share at least one thing in common—a love for OPI, nail lacquer, and colour,” explains Weiss-Fischmann. “Until now, colour has always been used to share a story visually. With the  launchof this beautiful new universal language and the ColorChat app, people can now speak in colour.”

With the new OPI colour language, using drops, you make letters, with letters, you make words. With words, you can say anything you want. So, let’s start speaking in colour today. The ColorChat app launches worldwide on April 1, 2015. For more information, visit www.opi.com

The new OPI ColorChat app is available on the Appstore and Google Play in 77 countries. A wide international media campaign has been developed (outdoor, press, online and social media) and a great animation on the giant video screens in Time Square.

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Digital Agency

Developer: Sidney Bourgallé

Digital Agency: DAN/Paris

Production Company

Producer: Justine Myard-Guidi, Mathieu Gauchée

Music

Music Production: Benoît Dunaigre\Else

Creative Agency

Art Director: Nicolas Cremmydas, Nicolas Barres

Copywriter: Glen Troadec

Creative Agency: DAN\Paris

Head of Technology: (Chief) Ivan Zindovic

Producer: Christophe Courty

Digital Production Company

Photography: Baptiste Massé/Mécanique Générale

Categories: Makeup, Beauty & Health

TBWA Worldwide, Wed, 01 Apr 2015 09:07:20 GMT