Thu, 07 Feb 2019 11:04:02 GMT
French multi-national brand Danone turns 100 years old today, and to celebrate the occasion the brand travelled back in time, searching deep in their archives to bring out their very first advertisement prints.
The posters, which were recreated by BETC Paris, were then used to decorate and brighten up the grey February streets of Paris in a guerrilla-style outdoor campaign.
Check out some of the prints below.
Creative Agency: BETC Paris
Executive Creative Director: Antoinette Beatson
Art Director: Julien Schmitt
Copywriter: Alexander Choat
Client Management: David Chazet, Jordi Guitart, Anne-Laure Gautier-Falret, Lorry Toulet
Agency Management: Dominique Vérot, Anne-Laure Brunner, Mirella Ghil, Adèle Hrabina
Art Assistant: Naiqin Ye
Strategic Planner: Alexandre Ben-Soussan
Categories: Food, DairyBETC Paris, Thu, 07 Feb 2019 11:04:02 GMT