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Danone Celebrates 100 Years of Yoghurt with Guerrilla Print Campaign

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BETC Paris decorates the streets of Paris with the brand's very first advertising prints

Danone Celebrates 100 Years of Yoghurt with Guerrilla Print Campaign

French multi-national brand Danone turns 100 years old today, and to celebrate the occasion the brand travelled back in time, searching deep in their archives to bring out their very first advertisement prints. 

The posters, which were recreated by BETC Paris, were then used to decorate and brighten up the grey February streets of Paris in a guerrilla-style outdoor campaign. 

Check out some of the prints below. 

image
Danone - 100 Years of Yoghurt
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Client

Advertiser: Danone

Creative Agency

Creative Agency: BETC Paris

Executive Creative Director: Antoinette Beatson

Art Director: Julien Schmitt

Copywriter: Alexander Choat

Client Management: David Chazet, Jordi Guitart, Anne-Laure Gautier-Falret, Lorry Toulet

Agency Management: Dominique Vérot, Anne-Laure Brunner, Mirella Ghil, Adèle Hrabina

Art Assistant: Naiqin Ye

Strategic Planner: Alexandre Ben-Soussan

Categories: Food, Dairy

BETC Paris, Thu, 07 Feb 2019 11:04:02 GMT