Danone-AQUA Appoints Wunderman Thompson Indonesia Lead Brand Agency

Wunderman Thompson Indonesia has been appointed Lead Brand Agency by Danone-AQUA.

The appointment was made following a four way pitch involving the incumbent VMLY&R, Bates, Grey and Wunderman Thompson, with Danone seeking out an agency partner that would help them deliver new and innovative marketing solutions for AQUA, their iconic brand in Indonesia.

Wunderman Thompson emerged the winner after two highly contested rounds, with each round testing the agency’s strategic thinking, creativity and team leadership.

Wunderman Thompson will now be responsible for developing and delivering all brand communication campaigns for Danone-AQUA. In addition, they will also play the role of lead integrator agency among Danone-AQUA specialist partners.

“Danone-AQUA is a giant in Indonesia. For 47 years as the  market leader in the packaged water category, AQUA is today generic to water for Indonesians. For us to get an opportunity to strengthen Danone-AQUA  position as category leader and elevate it to new heights, is an absolute honour.  We believe that creative bravery and out of the box strategic thinking is what differentiated us. Together with the Danone-AQUA brand team we hope to bring that to life.” said Vaishali Sarkar, CEO, Wunderman Thompson Indonesia.

"Danone-AQUA is excited to start this journey with Wunderman Thompson Indonesia as our partner. They were able to present diverse ideas, share outstanding strategies, and demonstrate passion as well as commitment in achieving our goal. We look forward to reaching our consumers in a brand-new and creative way, with the support of Wunderman Thompson," said Ethan Lim, VP marketing, Danone Waters.

The agency appointment commenced in March 2020.