AKQA US
Mon, 26 Jul 2021 15:52:45 GMT
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Danny DeVito and Awkwafina Dive into the Wonderful World of Discord
AKQA and Discord use live-action, CGI, stop-motion, claymation and 2D animation to capture the joys of the Discord community
For some, Discord is just a good place to talk or study. For others, it’s a secret lair full with everyone from gamers to birdwatchers.
The platform means so much and many different things to its community of 150 million people. So how do you even begin to describe this indescribable world? To help, Discord is put in the hands of its fans, with their stories driving every creation.
Discord visitors explain the app in their own words.
Using the metaphorical device of Imagine a place________ the replies were funny, surreal, moving, emotional and nonsensical. The process opened the doors to a rich and colourful array of creative territories brought to life with compelling visuals. The unlikely duo of Awkwafina and Danny DeVito, who are helped by real-life explanations, roam the world of Discord to figure out its secrets.
The movie’s wild narrative journey is inspired by those improbable metaphors, provoking unexpected twists and turns, and sudden jumps from world to world, live-action to CGI, stop-motion, claymation to 2D animation. A world as rich and diverse as the Discord platform.
A spectacular stage for the Discord community.
Discord continues to partner with broad reaching platforms and celebrate cultural moments as a community such as June Pride month, which like Discord advocates for a more inclusive society.
The showcase film is launched with the opening of the 2021 Olympics across digital and physical formats and as the message continues to build momentum and visibility, the app is seeing significant lifts in awareness and consideration.
Client
CLIENT: DISCORD
BRAND LEAD: Tory Grove
CREATIVE LEAD: Bem Yemesgen
COPYWRITER: Mark Donnelly
HEAD OF TALENT PARTNERSHIPS: Kenny Layton
HEAD OF MUSIC TALENT PARTNERSHIPS: Eric Barnett
SENIOR PARTNERSHIP MANAGER: Elisa Marin
Agency
AGENCY: AKQA
MANAGING PARTNER: Geoff Northcott
GLOBAL CHIEF CREATIVE OFFICER: Peter Ammentorp Lund
EXECUTIVE CREATIVE DIRECTOR: Nicolai Smith
CLIENT PARTNER: Mark Toal-Lennon
CREATIVE DIRECTOR: Alex Rose
SENIOR COPYWRITER: Noé Sato
SENIOR PRODUCER: Elise Hagedoorn
PROJECT MANAGER: Bethany Wong
SENIOR DESIGNER: Gijs van de Wal
SENIOR MOTION DESIGNERS: Lexington Baly, Thor Hedegaard, Christian Dekten
ART DIRECTORS: Shiko Murai, Hugo Barne
COPYWRITER: Arendse Rohland
EXECUTIVE STRATEGY DIRECTOR: Miriam Plon Sauer
SENIOR STRATEGIST: Hannah Portner
EXECUTIVE DIRECTOR OF PRODUCTIONS: Quentin Hugo Bernard
Production
PRODUCTION COMPANY: RIFF RAFF FILMS
DIRECTOR: Finn Keenan
PRODUCER: Matthew Clyde
EXECUTIVE PRODUCER: Natalie Arnett
DOP: Xiaolong Liu
POST-PRODUCTION: Mathematic Paris
POST EXECUTIVE PRODUCER: Hadi Dahrouge
POST PRODUCER: Alan Portillo
EDITING: Trim London
EDITOR: Thomas Grove-Carter, Vid Price
EDIT PRODUCER: Noreen Khan
EDIT ASSISTANTS: David Davis, Josh Mannox
MUSIC & SOUND DESIGN: String & Tins
SOUND & MUSIC DESIGNERS: Adam Smyth, Jim Stewart
AUDIO PRODUCER: Alina Miroshnichenko
MEXICO CITY UNIT
SERVICE COMPANY: La Casa Films
PRODUCTION DESIGNER: Luis Rojas
STYLING: Ximena Barbachano
MAKE-UP: Ivana Kiss
EXECUTIVE PRODUCERS: Axel Brinck, Polo Luisetti
LA UNIT
PRODUCTION DESIGNER: Alessandra Cadman
COSTUME DESIGNER: Jeffery Kurland
AWKWAFINA'S STYLING: Erica Cloud
PRODUCER: Jay Wintringer
PRODUCTION MANAGER: Ben Oswald
GRIMES’ STYLING: Turner
LONDON UNIT
STOP FRAME: Black Dog
STOP FRAME DIRECTOR: Chris Hopewell
STOP FRAME PRODUCER: Rosie Brind
STOP FRAME EXECUTIVE PROD: Martin Roker
SOCK PUPPETS DOP: Eoin Mcloughlin
SOCK PUPPETS PRODUCTION DESIGNER: Tim Gibson
SOCK PUPPETS PUPPET DESIGNER: Alexandra Day
Genres: Dialogue, Storytelling, People
AKQA US, Mon, 26 Jul 2021 15:52:45 GMT
