senckađ
Group745
Group745
Group745
Group745
Group745
Group745
Creative in association withGear Seven
Group745

Danish Campaign Takes Advertising to the Extreme

24/10/2013
356
Share
M2Film and Heyday for Super Dæk Service

From production company M2Film, and ad agency Heyday comes a new commercial for Super Dæk Service, the largest tyre center and car repair service in Denmark.

 

 

This production is a cooperation between M2Film’s producer Jan P and copywriter Thomas Falkenberg. In collaboration with Heyday, the team that also stood behind the widely publicized and award winning spot for Midttrafiik – “The Bus”, came together and developed the overall creative idea, which was about deciding to make the most excessive campaign in the history of advertising, and saying that you’ll spend over 200 billion dollars on it, shows that you want to be pretty damn sure that everyone get’s the message.

 

 

With a good sense of humor and a “small” amount of exaggeration, this commercial shows us, how far Super Dæk Service are willing to go when telling the world that they're not just about super good tyres. They're also about being a super good car repair service."

 

Credits:

Name: Super Dæk Værksted
Production Company: M2Film
Producer: Jan P
Advertised brand: Super Dæk Service
Advertising Agency: Heyday
Director: Mads Feldballe 
Project type: TVC
Copywriter: Thomas Falkenberg

More News from lbbonline.com
Trends and Insight
What Keeps Marketers Up at Night?
24/06/2024
51
0
Awards and Events
Creativity at a Time of Seismic Change
24/06/2024
34
0
ALL THEIR NEWS
Work from
Showreel 2024
VA Consulting
22/06/2024
0
0
History | Vitaliano Arbitrio
VA Consulting
22/06/2024
1
0
More Power To
Boost Mobile
21/06/2024
2
0
ALL THEIR WORK