Daniele Cobianchi Named CEO of McCann Worldgroup Italy

McCann Worldgroup announced today that Daniele Cobianchi has been named CEO of McCann Worldgroup Italy. Cobianchi, already CEO of McCann (Advertising), will extend his remit to oversee MRM// McCann (CRM & Digital), Momentum (Events) and CRAFT (Production), working closely with the leadership in each of these respective agencies.

Cobianchi joined McCann in February, 2014, following over 15 years of leadership experience in other global agency networks (BBDO, HAVAS, LOWE, Ogilvy). Beginning as CEO of McCann, he was then promoted to Vice President, McCann Worldgroup and Chief Growth Officer.

“During his time with us Daniele has made a significant contribution across a range of key areas in the business, from creative output to local and global growth. Our Italian operation was recently recognized as Creative Agency of the Year by both the prestigious Italian Art Directors Club and the Golden Drum, and experienced success in the 2018 Cannes Lions. Under his leadership we are well positioned to continue to be a key marketing partner for all of our clients, and this strong foundation will drive the agency forward into a new era of growth and transformation,” said Pablo Walker, President, McCann Worldgroup, Europe.

Commenting on his new role, Cobianchi said, "I am honoured to be given such an exciting challenge with such an extraordinary network as McCann Worldgroup. At this time of great transformation in our industry this is a fantastic opportunity to really grow our capabilities across all disciplines, to drive collaboration and better serve our clients. Thanks to the contribution of both our local teams and our global network, we will continue to help our clients’ brands to play a meaningful role in people’s live with innovative ideas, technology and heart. I am very excited about our future in this market."