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Daniel Wolfe Paints The Town for Guinness

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New spot from Saatchi & Saatchi celebrates Arthur’s Day

Daniel Wolfe Paints The Town for Guinness

 

Move over Mick Jagger, it appears you ain’t the only one desperate to ‘Paint It Black’. The new commercial for Guinness sees various noir-obsessed party-goers show their love for the black stuff by turning their surroundings noir.
 

Somesuch & Co’s Daniel Wolfe is the director behind this spot, which sees cars, houses, roads and bunting smeared in thick black gloop. Entitled Paint The Town, there’s a lively soundtrack and party atmosphere. The spot reaches a finale as the town elder shouts ‘To Arthur’, a reference to Guinness founder Arthur Guinness.
 
The campaign is building up towards ‘Arthur’s Day’ 2012, which falls on the 27th and 28th of September. Guinness – and ad agency Saatchi & Saatchi – have nominated these two days to celebrate the work of Arthur Guinness and his legacy. 
 
 
Guinness, 'Paint The Town"
 
Director: Daniel Wolfe
Exec Producer: Tim Nash
Exec Producer: Sally Campbell
Producer: Dougal Meese
DOP: Andre Chemetoff
Art Director: Jahmin Assa
Stylist: Hannah Edwards
Agency Producer: Rebecca Williams
Creatives: Kate Stanners & Paul Silburn
Copywriter: Gavin Torrance
Art Director: Danny Hunt
Editor: Tom Lindsay @ Trim
Post Production: Simon Bourne @ Framestore
Production Company: Somesuch & Co
Agency: Saatchi & Saatchi
 
 
 
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Somesuch, Mon, 20 Aug 2012 14:11:12 GMT