The experience of finding your perfect home is more often a nightmare than it is a wonderful dream - searching for months online, disappointing open houses that look nothing like the pictures, followed by being stuck in a never-ending property chain - it’s enough to put anyone to sleep.
However, quite the contrary are Daniel Wolfe’s recently directed duo of dreamy films for American online real-estate marketplace Zillow. Sonically accompanied by a pair of wistful, whimsical tracks that add to the other-wordly, abstract tone of the 90-second ads, the campaign will leave you longing for a house hunt as surreal and romantic as these. The first spot in the ‘There’s No Place Like Zillow’ campaign, ‘Nightswimming’, follows a couple being transported from home to home through a series of garden swimming pools, involving ethereal underwater shots and a childlike, ‘jump-in-the-pool-with-clothes-on’ playfulness.
The second film, ‘Love Is in the Air’ is an equally trippy experience - but no need for your swimming costume this time. The couple blissfully races hand-in-hand through a series of houses, opening door after door into new possibilities and potential homes, masterfully shown as an exciting, unpredictable experience through Daniel’s use of reflections, innovative transitions and fast-paced editing.
Mixed and sound designed by Love Song's sister company Barking Owl, both spots have a wondrous audio balance between the music and the vibrant splashes of people diving into water, the squeaks and clunks of doors being opened and footsteps against newly discovered floorboards. Concepted by New York-based creative agency Fig, both spots come to a close with the relieved pair finally coming upon their ideal home, assisted of course by the Zillow app, and sharing a tender moment together with the tagline ‘There’s No Place Like Zillow’.