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Daniel Craig Swaps His Martini for Heineken in Film from Miles Jay

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Editors' Choice: Bond star channels his inner spy in spot from Publicis and Smuggler director
Daniel Craig Swaps His Martini for Heineken in Film from Miles Jay

'Daniel Craig vs James Bond' for Heineken follows Daniel Craig in a quaint, ocean-side European village as he is carrying out the ultimate 007 mission: getting some R&R.

Action is never far away when James Bond is involved. He leaves his passport and wallet in a local cab on his way to dinner, and a chase ensues. Of course he manages to complete his 'mission' and sits down at the bar for a well-deserved drink. Hold the martini though, Mr Daniel Craig goes for an ice-cold Heineken instead.

The perfect combination of humour, action, and the infamous 007 charm, Smuggler director Miles Jay did a phenomenal job in capturing the essence of both Daniel Craig (the actor) and James Bond (the MI6 agent). The spot is every bit as engaging as a James Bond film, with a tasteful touch of humour and wit.

Director Miles Jay comments: "It doesn’t get much better than shooting Daniel, as Bond, in a castle in Spain. Having the freedom to play with tropes of Bond allowed us to be incredibly playful. The trust from all involved was tremendous."

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Sr. Director Global Heineken® Brand: Gianluca Di Tondo

Integrated Communication & CMI Manager Global Heineken® Brand Global Commerce: Daniela Iebba

Digital Manager Heineken® Brand Global Commerce: Brogan Simpson

Heineken® Global Communication Manager Global Heineken Brand Team: Jessica Setiawan

Director Global Sponsorship: Hans Erik Tujit

Sponsorship Manager Global Brand: Rob Van Griensven


Global Chief Creative Officer Publicis WW: Bruno Bertelli

Chief Creative Officer Publicis Italy: Cristiana Boccassini

Global Executive Creative Director: Marco Venturelli

Global Executive Creative Director: Luca Cinquepalmi

Global Executive Creative Director: Luissandro Del Gobbo

Associate Creative Director: Fabrizio Tamagni

Associate Creative Director: Michela Talamona

Digital Creative Director: Mihnea Gheorghiu

Digital Creative Director: Milos Obradovic

Associate Creative Director: Gustavo Lacerda

Digital Creative Director: Sandra Bold

Digital content creator: Andrea Parra Vinasco

International Strategic Planner: James Moore

Head TV Production: Mariella Maiorano

TV Producer: Carla Solaro

Post-Producer: Sabrina Sanfratello

Worldwide Account Director: David Pagnoni

Account Director: Francesca Baldrighi

Account Director: Silvia Ghiretti


Head TV Production: Colin Hickson

Senior Strategist: Stuart Williams


Production Company: Smuggler

Director: Miles Jay

DOP: Chayse Irvin

Managing Director: Fergus Brown

Producer: Gustav Geldenhuys

Production manager: Sam Jackson

Production Designer: Robin Brown

BTS Director: Sean Hill

Editor: Ben Jordan/ Hasani Franke/ Stuart Greenwald

Post Production Company: The Mill

Executive Producer: Misha Stanford Harris

Sound Engineer: Raj Sehgal (Grand Central Recording Studio London)

Film Lab: Cinelab London

Genres: Comedy, Action

Categories: Beers, Alcoholic Beverages, Tue, 14 Jan 2020 16:33:59 GMT