Daniel Craig Shares His Slick Moves through Paris in Belvedere Vodka Film

Belvedere, the world’s first super-premium vodka, reveals a monumental campaign featuring critically acclaimed actor, Daniel Craig, as he has never been seen before. Directed by Academy Award-winning filmmaker Taika Waititi, the unexpected, fun and inspired collaboration, showcases Daniel’s talent to surprise and innovate. 

Courageous in spirit with a warmly rebellious energy, the campaign unites an exceptional community of collaborators. Daniel has been skilfully and humorously choreographed by celebrated choreographer JaQuel Knight, to an original track written and performed by global superstars Rita Ora and Giggs and produced by hitmakers Invisible Men, Bandits and Hungry Man. The accompanying campaign stills were photographed by the iconic Juergen Teller, in the same suite that sets the scene of the movie’s grand finale whilst Christine Centenera, has styled the shoot with a clean, modern edge. 

Taika’s unique vision imagines how life might look when the cameras are not rolling. Daniel moves out of a gathered crowd and passes across Paris’s iconic Pont Neuf bridge. He playfully sashays his way through the lobby, hallways, and rooftop of the luxurious Cheval Blanc Hotel Paris never missing a beat. Finally, and seemingly without a care in world, the actor side-steps into the spectacular suite, and dances towards the Belvedere bar. Then just as he is about to take an ice-cold sip, the director yells cut, and Waititi makes a cameo, as he asks Daniel to take it from the top once more. 

All in all, a group of inventive and gifted provocateurs, who each have a taste for the unconventional, have creatively captured an incredibly unique snapshot as a nod to theirs  and Belvedere's shared values of self-expressions, authenticity and style.  

The campaign will debut in Times Square on November 9th at 6PM EST to then explode onto preeminent billboards and a prominent succession of key events and reveals designed to make a sensational impact and become a global talking point.