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Dani Dyer Stays Perf with Surf Regardless of These Messy Situations

Creative 5.4k Add to collection

adam&eveDDB's new campaign features the Love Island star in a variety of situations for the detergent brand

Dani Dyer Stays Perf with Surf Regardless of These Messy Situations
Detergent brand Surf has announced its latest campaign with Love Island’s landslide 2018 winner, Dani Dyer. Supported by a £2m media investment, the campaign from adam&eveDDB airs on TV and digital from July and will focus on Surf’s liquid and capsules detergent.

The partnership will feature across TV, online video and social media and will help to drive mass reach for the brand, with a specific focus on raising awareness with consumers under 35 - a key demographic for Surf.

With the recent launch of Dani’s new book ‘What Would Dani Do?’ in April, the timely partnership will take advantage of the Love Island star’s nationwide appeal to grow awareness of the value of fragrance detergent within laundry care.

The news follows the brand’s latest fragrance launch, Surf Coconut Bliss, a nature-inspired fragrance that launched in January 2019, tapping into the ongoing trend for coconut fragrances amongst consumers.

Gemma Cleland, vice president for homecare, Unilever UKI said: “Dani epitomises everything that Surf stands for – she’s young, fun-loving, down-to-earth and leads a busy and sociable life, making her the perfect person to front this campaign. The fragrance laundry category continues to be driving innovation in laundry – whilst injecting some fun into even the most mundane household chore.

“Surf has a long-standing history of working closely with British TV celebrities such as Joey Essex and the stars from Birds of a Feather, so we’re excited to be going back to our roots with this tongue-in-cheek campaign.”
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Advertiser: Unilever

Brand: Surf

VP: Gemma Cleland (Homecare)

Senior Brand Manager: Rachel Greene

Media Agency

Media Agency: Mindshare

Creative Agency

Creative Agency: adam&eveDDB

Chief Creative Officer: Richard Brim

Creative Director: Simon Lloyd

Copywriter: John Trainor-Tobin

Art Director: Clarissa Dale

Agency Producer: Charles Woodall

Planning Partner: Sarah Carter

Planning Director: Will Grundy

Managing Partner: Rob Nichol

Business Director: Chris Jackson

Account Director: Gemma Cox

Account Manager: Beatrice Kenyon-Jones

Project Manager: Katie Morrell

Post Production / VFX

Post Production Company: nineteen-twenty

VFX Supervisor: Bill McNamara

Colourist: Kai Van Beers

Post producer: George Reid

2D Artist: Ryan Hadfield

3D Artist: Georgios Papaioannou

Production Company

Production Company: Caviar

Executive Producer: Ellie Goodwin

Producer: Tom Ford

Director: Cloé Bailly

DOP: Alex Melman


Music Company: Big Sync

Audio Post Production: Mark Hellaby @ 750mph

Song: Mi Mundo - Richard PenaI/Michael Ripoll


Edit Company: Stitch

Editor: Jack Singer

Genres: Comedy, People

Categories: Home, Laundry

adam&eveDDB, Thu, 04 Jul 2019 14:38:38 GMT