Coop and the Red Cross partner with Accenture Interactive to produce a digital time capsule of the lockdown era
A collaboration between Red Cross, National Gallery of Denmark, retail cooperative Coop and Hjaltelin Stahl, part of Accenture Interactive, aims to help the most vulnerable during the Covid-19 crisis, and at the same time inspire artists to create art that reminds us of our unity in isolation.
The Covid-19 crisis has made our hands something to be sanitised and almost feared. The project 'Touched' allows Danes to use their hands for good, without physically touching, through an interactive, digital experience and time capsule. By simply taking a picture of your hand and uploading it with a message, Danes are able to contribute to an innovative time capsule that will serve as inspiration for this generation and a history lesson for the next. At the same time, it will also help those in need right now because, for every hand, the Danish retailer Coop will donate 5 DKK to Red Cross’ Covid-19 relief efforts.
Together with the uploaded image, Danes can add a personal message sharing how their lives have been affected by the pandemic. In this way, a digital time capsule is created, which becomes part of a larger art project led by the National Gallery of Denmark, inviting three artists to come up with an artistic response, drawing inspiration from the nation's messages and images in the development of their artwork.
With a little help from AI
Powering the project is a unique, mobile and web-based platform where the uploaded hands are graphically assembled using the latest advancements in AI to bring Danes’ contributions to life. Christian Souche, R&D director at Accenture Interactive Innovation Centre in Sophia Antipolis, elaborates: "’Touched’ is the first manifestation of generative, animated 3D creative content powered by AI. Based on generative artificial intelligence, the solution can manage millions of 'hands' to create an animated 3D masterpiece."
To realise its vision, the team used a patented AI solution to manage each hand submission and generate 3D creative content. To create a 3D animated hand, an artist would normally need more than one year to adapt each individual hand whereas, with generative AI, the process takes only 10 milliseconds.
An Interactive Artwork Built by Danes
The project lives at the intersection of purpose and innovation, building a digital bridge that unites Danes through a completely new interactive experience. Chief creative officer at Accenture Interactive, Adam Kerj, explains: "To us, ‘Touched’ is a beautiful example of creativity, innovation and humanity converging for the greater good. Most importantly, it’s an experience deeply rooted in a genuine human insight which conveys the message that, although we might be apart for the moment, we´re never really separated. Creativity is that formula-resistant force of nature, and it has never been more important than now."