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'Dancing On My Own' Is Reimagined in Powerful Bank of New Zealand Ad

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Park Pictures' Nathan Prices strips back the classic Robyn track for the spot

'Dancing On My Own' Is Reimagined in Powerful Bank of New Zealand Ad

Park Pictures' Nathan Price directed a powerful spot for the Bank of New Zealand, produced by his New Zealand based production company, Ruskin.

The 90-second spot follows a teenage boy in rural New Zealand who loves dancing. His story of isolation is set to a stripped-back cover of Robyn’s song, 'Dancing On My Own.' At the ad’s reveal we see that while isolated in a place where dance instruction might be hard to come by, he’s connected through an online dance school.

Nathan’s other recent work includes: Bank of New Zealand 'Dancer'

Nathan is currently in post production on the feature documentary The Subtle Art of Not Giving a F*ck, shot earlier this year. An adaptation of the international bestseller of the same name, the film examines society’s obsessions with the pursuit of happiness.

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Client: BNZ

Agency: Colenso BBDO

Production Company: Ruskin

Director: Nathan Price

Executive Producer: Claris Harvey

Producer: Helen Naulls

DOP: Ginny Loane

Editor: Luke Haigh

Colourist: Ben Eagleton

Online: Damon Duncan & Rhys Dippie

Post Production: Assembly

Music & Sound: Franklin Rd

Media Agency: Hearts & Science

Genres: People, Storytelling

Categories: Banking, Finance

Park Pictures US, Fri, 17 Dec 2021 10:44:48 GMT