OPI pays hommage to its Culture of Colour with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road”, the video features a surrealistic dance-off between four female dancers and a gorgeous thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.
Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repertoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colours on her hooves.
The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.
“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director. “Today, nail colour can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside.”