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DAN Paris Equine Dance-Off for OPI

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Instinct of Colour film for nail lacquer brand

DAN Paris Equine Dance-Off for OPI

 

OPI pays hommage to its Culture of Colour with the international launch of its first branded film. Set to the French DJ band C2C’s “Down the Road”, the video features a surrealistic dance-off between four female dancers and a gorgeous thoroughbred, as trained by equestrian stuntmaster Mario Luraschi.
 

Named after OPI’s classic black nail lacquer, Lady in Black (known as Black Onyx in North America) brought to the film a repertoire of moves including tap steps and dancing en pointe, while showcasing bestselling OPI colours on her hooves.
 
The film’s four featured lacquers – Pink-ing of You, Red My Fortune Cookie, Need Sunglasses? and No Room for the Blues – each represent one style of dance and one overarching theme, illustrating OPI nail lacquer as a means of self-expression.
 
“I always say that nail lacquer can change your look – and your outlook,” explains Suzi Weiss-Fischmann, OPI Executive VP and Artistic Director. “Today, nail colour can convey feelings and emotions, expressing on the outside what the wearer is feeling on the inside.”
 
 
Credits
Advertiser’s Supervisors: Suzi Weiss-Fischmann, Ruthi Stimling
Executive Creative Directors: Philippe Simonet, Eric Holden, Rémi Noël
Creative Directors: Franck Botbol, Hugues Cholez, Nathalie Huni
Copywriter: Fabien Duval
Art Director: Alexandre Henry
Project manager: Diane Attar
Agency Producer: Guillaume Faurel
Digital Art Director: Jean-Michel Falligan-Devergne
Motion: Christophe Courty
3D: Valentin Gault, David Locard, Younes Chekouh
Sound Production: \Else – Benoît Dunaigre – Marie Roche
Music: Artist/Title: C2C – Down the road
Production Company: Caporal Films, Cedric Barus
Director: Hans Emanuel
Post-Production: Mathematics
Choreography: I could Never Be a dancer
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Genres: Luxury

Categories: Makeup, Beauty & Health

lbbonline.com, Thu, 25 Oct 2012 17:06:55 GMT