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Damien O'Donnell Shows Dreams Can Come True in Wholesome Ad for The National Lottery

Creative 1.5k Add to collection

With Irish advertising agency Core and production company Arrow Films, the amusing spot brings out the nurturing side in all of us

Damien O'Donnell Shows Dreams Can Come True in Wholesome Ad for The National Lottery

Arrow Films presents Damien O'Donnell's recent work for The Irish National Lottery through Irish advertising agency Core. The film showcases Damien's natural ability to draw brilliant performances with a gentle comic touch, a great sympathy for his characters and a wonderful visual style.

The TV ad tells the story of a golfer, who as it turns out, is not good at the game. Undeterred, however, he continues to play the game he loves and one day takes a shot which - following a bizarre chain of events - gives him a spectacular hole-in-one, as the voice-over says: “Dreams can come true. They certainly did for 30 new lottery millionaires last year.”

Damien set out to make a funny and uplifting commercial with the message that good luck happens more often than you think, and no matter how unlucky your day has been, it could happen to you. The ad tells the story of Tadhg’s journey to becoming lucky and takes the audience on a journey from hopelessness to joy. This is a human, emotional and relatable story about perseverance. In Tadhg, Damien has created a sympathetic comic character who brings out the nurturing urge in all of us.

This was the first full scale production to happen post Covid-19 lockdown in Ireland. Arrow Films shot over a number of days with up to 60 people on set, observing all safety measures and guidelines which resulted in a successful and safe shoot. The client and agency were on set, but everyone observed the 2m social distance and viewed the camera footage on their personal devices. There was no video village or monitors as this is a real pinch point in trying to maintain social distancing on set.

In the spot, Tadhg is having a bad day, a bad week, maybe even a bad year playing a game he loves. Nothing is going right. Arrow Films agrees everybody has had days like this so viewers can empathise with him. Despite all his bad luck, he perseveres. He really loves this stupid game, so people want him to win, and just when he feels all is lost, his luck changes - he scores the most outlandish hole-in-one.

The project is currently running on TV, and online.


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Client

Advertiser: The National Lottery

Creative Agency

Creative Agency: Core

Art Director: Paddy Geraghty

Copywriter: Eoin O'Brien

Creative Director: Mike Garner

Head of Production: Fiona McGarry

Production Company

Production Company: Arrow Films

Director: Damien O'Donnell

Producer: Anne-Marie Curran

Offline

Edit Company: Screen Scene

Editor: Jake Walshe

Post Production / VFX

Post Production Company: Screen Scene

Colourist: Donal O'Kane

Producer: Anne-Marie Downes

Head of VFX: Allen Sillery

Genres: In-camera effects, Music & Sound Design, Comedy, Visual VFX, People, Scenic, Storytelling

Categories: Gambling, Sports and Leisure

Arrow Films, Wed, 12 Aug 2020 11:46:48 GMT