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Damian Lillard, Ryan Garcia, and More Take the Stage for Gatorade

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Emily Maye directs NBA, boxing and yoga athletes for the TBWA\Chiat\Day and Farm League campaign

Damian Lillard, Ryan Garcia, and More Take the Stage for Gatorade

Emily Maye directs a range of athletes -- from the NBA, boxing, yoga, Peloton and beyond -- for Gatorade. 

A 6x NBA All-Star and World Champion boxer take the ring together... who you got? We’ve all heard our fair share of cross-sport hypotheticals when it comes to “who’d beat who?”, but Gatorade is bringing it to life through this new campaign. Director Emily Maye captured a gritty training/sparring session between Blazers point guard Damian Lillard and lightweight champ Ryan Garcia, showcasing a master of the craft trading punches with an NBA All-Star twice his size.

Collaborating with TBWA\Chiat\Day, Emily's extensive experience capturing authentic sports moments paired with the competitive nature of Dame and Ryan led to a spectacle of charisma and pure physical talent. You can see the two train and talk more about the production in a behind the scenes vlog on Ryan Garcia's YouTube channel.

The second spot in the campaign highlights a diverse group of athletes including Gold Medal-winning sprinter and hurdler Sydney McLaughlin, Peloton instructor Cody Rigsby, and yoga expert Jessamyn Stanley, aiming to redefine the term 'athlete' and showcase a new range of personalities and disciplines to the mix. The spot was featured during the NBA Finals and Stanley Cup Playoffs.

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Genres: Dialogue, People

Categories: Soft Drinks, Energy Drinks

Farm League, Wed, 20 Jul 2022 08:00:40 GMT