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Dame Valerie Adams Shows How Small Leads to Great in New AIA Campaign via Bullfrog

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‘Small Steps Matter’ campaign champions the power of small, achievable steps

Dame Valerie Adams Shows How Small Leads to Great in New AIA Campaign via Bullfrog

AIA New Zealand heroes its science-backed health and wellbeing program AIA Vitality to New Zealanders with an integrated campaign from Melbourne independent creative agency Bullfrog.

Busting the myth of overnight success, the ‘Small Steps Matter’ campaign champions the power of small, achievable steps when it comes to our health and wellbeing whilst educating the audience on the unique benefits that AIA Vitality offers.




Says Angela Busby, chief strategy officer: “In a sport where success is measured in centimetres, no-one knows the power of small steps more than Dame Valerie Adams. We want to show Kiwis what they can achieve with their health and wellbeing and how we can help them get there.”

Says Chris Steele, planning director, Bullfrog: “This year the world is already focused on high performance sport, so we wanted to remind New Zealanders that while our individual goals and dreams might be different, the way to move towards them is the same for an elite athlete as it is for you and me.”

Says Dalton Graham, CEO, Bullfrog: “Working with a purpose-driven organisation like AIA New Zealand is fantastic. The category had drifted to a sea of sameness recently, and we think this side of Dame Valerie’s story and the strategy behind ‘Small Steps Matter’ will earn AIA New Zealand a great share of attention in the market.”

The integrated campaign ‘Small Steps Matter’ launched via an integrated media strategy by leading independent media agency Together.

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Client: AIA New Zealand (NZ)

CEO AIA Australia and New Zealand (ANZ): Damien Mu

CEO AIA NZ: Nick Stanhope

AIA NZ Chief Strategy Officer: Angela Busby

AIA ANZ General Manager Brand and Marketing Service: Kate Leplaw

AIA NZ Head of Brand: Janet Meacher

AIA NZ Head of Corporate Social Responsibility: Anna Biss

AIA NZ Manager Branded Content: Emma Punter

Creative Agency: Bullfrog

CEO: Dalton Graham

Creative Director: Dan Sparkes

Planning Director: Chris Steele

Creative: Amy Peden, Chris Ellis, Tiana Gibbons-Campbell

Client Service Director: Libby Gude

Account Manager: Lucy Bulling

Senior Producer: Chris King

Talent: Dame Valerie Adams

Dame Valerie Adams Management: Nicole Antonelli @ Halo Sport

Director: Charlotte Evans

DOP: Tammy Williams

Production Manager: Lissandra Leite

Editors: Alexander Gandar, Christopher Axiaq

Colourist: Matic Prusnik

Stylist: Tori Ambler

Art: Laura Taylor

Sound: Paul Le Couteur @ Squeak E. Clean Studios

Music: Mike Newport

Voice Over: Rena Owen

Photographer: Hamish Melville

Media: Together

Managing Partner: Rufus Chuter

Client Director: Josh Reiri-Allen

Senior Executive: Jacob Williams

Search Director: Adveta Dethe

Programmatic Manager: Melvin Hadi

Genres: Storytelling

Categories: Insurance, Finance

Bullfrog, Wed, 07 Apr 2021 02:25:11 GMT