Peach
Hobby home page
Soundlounge
AdGreen
Electriclime gif
jw collective
Contemplative Reptile
Editions
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South Africa Edition

Dairy Queen Sends Guardians of the Galaxy Fans on an Awesome Mix Mission

Creative 588 Add to collection

Barkley's Mission Mixtape campaign piggybacks on the resurgence of the cassette tape as the latest symbol of retro cool

Dairy Queen Sends Guardians of the Galaxy Fans on an Awesome Mix Mission

Any Guardian of the Galaxy fan knows that Star-Lord is famous for his “Awesome Mix” mixtapes. Today fans can experience their own version of the classic mixtapes—and a mission to boot. Led by the Kansas City-based creative agency Barkley, Dairy Queen is launching the Guardians Awesome Mix Blizzard treat and #MissionMixtape to promote Marvel Studios’ highly anticipated new movie, Guardians of the Galaxy Vol. 2.  

The new #MissionMixtape giveaway is a fan journey to claim one of 1,000 exclusive mixtapes inspired by the superhero’s “Awesome Mix” tapes and the classic nostalgia DQ franchises are known for. The giveaway is now live - fans can claim mixtapes at MissionMixtape.com for an auditory expedition through sound, soft serve and beyond. Each cassette tape has a unique quest that ends with a secret code that you can use online to redeem prizes from Dairy Queen gift cards to signed movie posters. 

The Mission Mixtape campaign piggybacks on the resurgence of the cassette tape as the latest symbol of retro cool.  “We know the Guardians like to go on some crazy missions, so searching the galaxy for a functioning cassette player felt like a perfectly crazy mission for the fans,” says Chris Cardetti, VP/Group Strategy Director for Barkley.

The limited edition Guardians Awesome Mix Blizzard Treat will be in stores all month long, featuring brownie and cookie “Brookie” pieces, caramel and choco chunks. 

Social content will round out the program, including an 8-bit Facebook gaming experience called BROOKIE BLASTER that lets fans fly a Guardians Awesome Mix Blizzard Treat through the Galaxy.

view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.
Post Production / VFX

Motion Graphics: Carson Catlin

Production Company

Director: Fred Goss

Production Company: CoMPANY Films

Digital Production Company

Developers: 40Digits

Music

Music Production: Primary Colors

Offline

Editor: Cutters

Creative Agency

Account Management: Melissa Keith

Account Supervisor: Kyle Rodriguez, Betsy Leonard

Art Director: Chris Larberg

Associate Producer: Jasmine Henry

Content Manager: Morgan Howell

Copywriter: Justin Smith

Creative Agency: Barkley

Designer: Jen Beck

Executive Creative Director: Katy Hornaday

Group Account Directors: Stephanie Parker

Group Creative Director: Berk Wasserman

Group Strategy Director: Chris Cardetti

Head of Integrated Production: Lauren Alexander

Senior Account Manager: Julia Unverfehrt

Senior Copywriter: Jordan Breindel

Senior Producer: JP McIntosh

Strategist: Scott Roberts

Associate Creative Director: Kyle Anthony, Joe DeSalvo

Categories: Food, Sweet

Barkley, Thu, 27 Apr 2017 12:19:40 GMT