Wake The Town
Stuck in Motion
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Daikin Introduces "New Dad" in Latest Campaign via Sugar&Partners


Stepping away from previous brand ambassador All Blacks' star Dan Carter

Daikin Introduces "New Dad" in Latest Campaign via Sugar&Partners

Daikin’s latest campaign via Sugar&Partners aims to cut through the predictable heat pump and air conditioning category norms with an entertaining new direction for New Zealand and Australia.

“Stepping away from Dan was a very conscious decision for us, it was right two years ago when establishing our specialist credentials – but it’s time the brand stood on its own two feet and established its own voice and style,” says Sugar&Partners creative director David Nash.

The commercials will run in New Zealand and adapted versions will also run in Australia. Alyssa McClelland of Finch directed the campaign.

The positioning of ‘Creating your favourite places’ speaks to the benefit led approach the brand will be taking, rolling out campaign collateral through dealerships and media placements in New Zealand and Australia.


Agency / Creative
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Genres: Storytelling, Thu, 12 Mar 2015 01:04:04 GMT