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Daikin Introduces "New Dad" in Latest Campaign via Sugar&Partners

Creative 0 Add to collection

Stepping away from previous brand ambassador All Blacks' star Dan Carter

Daikin Introduces "New Dad" in Latest Campaign via Sugar&Partners

Daikin’s latest campaign via Sugar&Partners aims to cut through the predictable heat pump and air conditioning category norms with an entertaining new direction for New Zealand and Australia.

“Stepping away from Dan was a very conscious decision for us, it was right two years ago when establishing our specialist credentials – but it’s time the brand stood on its own two feet and established its own voice and style,” says Sugar&Partners creative director David Nash.

The commercials will run in New Zealand and adapted versions will also run in Australia. Alyssa McClelland of Finch directed the campaign.

The positioning of ‘Creating your favourite places’ speaks to the benefit led approach the brand will be taking, rolling out campaign collateral through dealerships and media placements in New Zealand and Australia.


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Creative Agency

Art Director: Paul Kim

Copywriter: Graeme Clarke

Creative Agency: Sugar&Partners

General Manager: Jeremy Johnston

Group Account Directors: Dennis Carroll

Head of Planning: Tania Stevenson

Producer: Chloe Sutherland

Music

Sound Production: Franklin Rd

Production Company

Director: Alyssa McClelland

DOP: Crighton Bone

Executive Producer: Michael Hilliard

Producer: Jimena Murray

Production Company: Finch

Client

Advertiser: Daikin Australia & New Zealand

Offline

Editor: Tim Mauger

Genres: Storytelling

lbbonline.com, Thu, 12 Mar 2015 01:04:04 GMT