D&AD Reveals Full 2024 Awards Shortlist

The 62nd  D&AD Awards Ceremony due to take place on Wednesday 22nd of May 2024 in London have announced the final shortlist from all 43 Awards categories across the following disciplines: Design, Advertising, Craft, Engagement and Experience, Health, Luxury, Entertainment and Impact.

Reflecting on the remarkable submissions received this year, Jo Jackson, CEO, D&AD comments, “Whether they go on to win a Pencil or not the Shortlist represents the best creative work of the industry today. We’ve had entries from over 78 countries, judged by jury members from over 60 countries (54% female). It's important to us that all work is judged on its own merit and the judges are enabled to understand the cultural context of each piece of work. The team at D&AD work extremely hard to ensure the best representation possible within each Jury, so that all work has the best chance of being considered to win a Pencil.” 

As a globally respected and famously hard-to-win awards, D&AD celebrates creative excellence, believing creativity is critical to commercial, economic, social and cultural success. 

The non-profit organisation goes to great lengths to ensure a rigorous judging process, focused on integrity, with industry leaders selecting only the most exceptional creative work. Their focus on creativity, originality, and effectiveness ensures that winning entries represent the pinnacle of excellence in advertising and design. 

The Awards incorporates more than 43 categories judged by 300+ of the world’s leading creatives from over 60 countries (54% female), recognising work that will inspire both seasoned and emerging talent. As a charity, Awards entries enable D&AD to fund educational programs such as D&AD Shift, a free, industry-led night school for self-taught creatives from under-represented backgrounds, currently running in London, New York, Berlin, São Paulo and Sydney with more locations to be announced.

New categories such as Luxury, Pharma, Sustained Impact, Health and Wellbeing reflect the evolving landscape of the creative industries, acknowledging the increasing importance of these sectors in Marketing and Design. It allows the international awards to stay current and inclusive, recognising excellence in these specialised areas and providing a platform for innovative work that addresses unique challenges. 

The top countries by number of shortlisted entries are: 

1. United States: 530

2. United Kingdom: 368

3. France: 151

4. Canada: 93

5. Japan: 80

6. Germany: 67

7. China: 63

8. Brazil: 62

9. Australia: 61

10. Spain: 54

The total number of entries shortlisted in each category are:

• Animation (31)
• Art Direction (33)
• Book Design (20)
• Branding (68)
• Casting (31)
• Cinematography (16)
• Commerce (35)
• Creative Transformation (27)
• Digital & Social (84)
• Digital Design (26)
• Direct (79)
• Direction (20)
• Editing (16)
• Entertainment (45)
• Experiential (47)
• Film (56)
• Future Impact (15)
• Gaming & Virtual Worlds (19)
• Graphic Design (109)
• Health & Wellbeing (44)
• Illustration (33)
• Impact (48)
• Integrated (23)
• Luxury (11)
• Magazine & Newspaper Design (27)
• Media (45)
• Music Videos (42)
• Packaging Design (41)
• Pharma (15)
• Photography (16)
• PR (52)
• Press & Outdoor (28)
• Product Design (20)
• Production Design (14)
• Radio & Audio (29)
• Sound Design & Use of Music (25)
• Spatial Design (15)
• Sustained Impact (3)
• Type Design & Lettering (22)
• Typography (21)
• Visual Effects (25)
• Writing for Advertising (20)
• Writing for Design (24)

While the anticipation builds for the final winners to be revealed, the judges remain impressed by the calibre of entries and the transformative impact they promise to have on the creative landscape. 

As the excitement continues to build, we invite you to join us for the culmination of this year's festivities at the D&AD Festival on Wednesday, May 22nd. The day will be filled with enlightening talks and engaging workshops, offering invaluable opportunities for industry professionals to connect and exchange ideas. Tickets for the Festival are still available for purchase on site.

The highlight of the day will be the eagerly anticipated Awards Ceremony, where the winners of this year's competition will be unveiled. Be sure to secure your tickets to attend the Awards Announcement and witness the celebration of creativity at its finest. Tickets are available for purchase here.

D&AD will reveal this year’s Pencil winners, closing the Festival at the Queen Elizabeth Hall, Southbank Centre with the D&AD Awards Ceremony from 6pm on the 22nd May.

All 1420 shortlisted entries are showcased on the D&AD website.

With thanks to our 2024 category partners:

Film, sponsored by TikTok

Branding, sponsored by Frontify

Impact, sponsored by HP Industrial Graphics