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D&AD Reveals 2018 Festival Identity Created by Hato and Unveil First Festival Speakers

Associations, Award Shows and Festivals
London, UK
The collaborative, co-design digital drawing tool allows users to think, play and experiment in three dimensions
The D&AD Festival is back for a third year running, and once again you can expect three days packed full with creativity, innovation and thought-provoking discussion, taking place at The Old Truman Brewery from 24 - 26 April 2018. 

This year, D&AD is celebrating the creative process and calling on the industry and the public to make their mark and build a collaborative visual identity for the 2018 Festival and New Blood Awards.

D&AD has enlisted London-based graphic design and experience studio Hato to create the campaign ‘Start with a mark’, a co-design tool that will be shared with D&AD’s community to generate this year’s festival identity.

The campaign was created in the belief that every great idea starts with a mark. Whether it’s a quick sketch, a quote or mid-thought doodle, plotting something on paper is the bridge to make your ideas a reality; every Pencil-winning campaign started with a mark. 

The digital drawing tool allows users to think, play and experiment in three dimensions and to create an animation that will be shared on a collaborative gallery, which already includes contributions from D&AD President Steve Vranakis, Carly Ayres and Pio Abad. Whether you’re a designer, creative technologist, copywriter or submariner, make your mark here

Selected artworks will be used by Hato to develop D&AD’s 2018 Festival and New Blood Awards creative, including 3D animations, as well as print, online and environmental graphics. 

Ken Kirton, Creative Director at Hato explains “D&AD’s brief was to celebrate its mission to ‘stimulate, not congratulate’. We wanted to highlight the collaborative process, and the great results that it leads to. The 3D drawing tool we developed translates the trend for 3D and spatial drawing to a web-based platform. This will allow us to take the 3D sketches into augmented reality, giving users the opportunity to project their work into their environment, and to share it in a variety of ways.”

The playful and colourful campaign launches D&AD’s 2018 Festival, which is set to explore the unique, symbiotic relationship between creativity and culture. The 150-strong line-up of speakers will delve into everything from how our industry is using innovation to face the future, dealing with global social, environmental and economic issues, and will celebrate the craft – as well as the blood, sweat and tears – that goes into great creative work.

Tim Lindsay, CEO of D&AD comments “Hato's 'start with a mark' campaign is fun, engaging, interactive and a symbol of the wonderful outcomes that creativity and craft unleash. We're very proud that our community is, in effect, being invited to design their own Festival.”

Join D&AD to debate, discuss and learn with three days of keynotes, Q&As, workshops and creative work that will leave you ready to make fresh use of our industry’s cultural potential. First speakers announced include Debbie Millman, Jeff Goodby, Kyoko Yonezawa, Lernert & Sander and Joy Howard. More speakers, partners, and fringe events to be announced soon. 
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