D&AD has put its money where its mouth is by commissioning a recent graduate to design the prestigious annual for the first time. D&AD President 2012-13, Neville Brody, chose to honour D&AD’s commitment to new talent by selecting 2011 New Blood Academy alumna Fleur Isbell. Fleur, 24, is now a designer at Wolff Olins.
For the 51st edition of the D&AD Annual, Fleur reflected the diversity of the worldwide creative community with a unique concept blending technology and creativity. Data visualisations, based on latitudinal and meteorological data, have been used to create the cover. In total, 196 countries are represented by code-generated horizon motifs, incorporating metadata from the day that the call for entries was issued. Within the Annual, each award-winning entry is tagged with the geographic co-ordinates of the city from which it originated.
Published by TASCHEN, the Annual is the indispensable guide to the celebrated work from the D&AD Awards 2013. The book is considered to be the authoritative archive of advertising and design. Hotly anticipated within the advertising, digital and design industries, previous designers include Peter Saville, Bob & Roberta Smith, Neville Brody, Sir Peter Blake and Allen Jones.
The 2013 Annual also offers a digital connection with the chance to be part of a living, user-created, global design. Users can create their own horizon patterns, unique to their location, by visiting www.dandad.org/globalhorizons.
D&AD CEO Tim Lindsay said: “The Annual is a remarkable expression of what D&AD has evolved into. All the fantastic work that has achieved In Book status this year is more reflective of global creative excellence than ever before. Furthermore, what better way to illustrate our commitment to supporting and promoting the best young talent than by connecting history with our future?”
D&AD President 2012-13 Neville Brody said: "Being able to observe and mentor Fleur as she traversed a creative journey, one that culminated in such a wonderful design, has been a delight. The finished article is a testament to both her and D&AD.
“Discovering and nurturing new creative talent is at the heart of what D&AD does, looking to lead the way with new models of support for young creative people. But it can only do so much. This is a moment of unprecedented opportunity to develop the next revolution in global culture – a creative revolution. There is a lot of work to do, lots of discussions to be had and arguments to be debated. The creative community finds itself at the heart of it.“
Wolff Olins Designer and 2011 D&AD New Blood Academy Graduate Fleur Isbell said: “This is a significant year for D&AD as it is a chance for the organisation to set the agenda tone for the next 50 years. With this in mind I asked myself, ‘what’s changing about how we create and what’s the role of technology and digital media in all of this?’ And particularly, ‘how does this influence how we can connect globally?’ It seemed a perfect opportunity to represent and celebrate D&AD’s role in bringing all these aspects together.
“It was a thrilling opportunity and a privilege as the first recent graduate to be invited to follow in the footsteps of Neville and so many other wonderful creatives in designing the Annual. It truly feels like the ushering in of a new era, in the way D&AD is incorporating its support of up-and-coming talent to more and more aspects of its work.”
For the 5th year the D&AD Annual has been published by TASCHEN. D&AD and TASCHEN have also collaborated on two other special projects, The Copy Book (2011) and also the recent D&AD 50 book, celebrating the best of the last 50 years.
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