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Dad Braves a Tween Pop Concert Alone in New Samsung Spot

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Leo Burnett Chicago launches latest spot for the Galaxy S7 Edition

Dad Braves a Tween Pop Concert Alone in New Samsung Spot

Today, Samsung debuted a new spot “Tween Pop” by Leo Burnett Chicago. It is the first Samsung ad showcasing the full integration of Galaxy S7 devices including the S7 Edge, the Gear 360 camera and the Gear VR headset.

In “Tween Pop,” meet a dad braving throngs of screaming tweens at up-and-coming boy band After Romeo* concert. His arm tirelessly props up a Samsung Gear 360 camera through the entire show. This heroic dad returns home to immerse his sick child into the concert she missed via a VR experience. Her sneeze-infused delight virtually attending the concert from her bedroom is one for the books.

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Post Production / VFX

Colourist: Mark Gethin

Executive Producer: Elexis Stearn

Post Production Company: MPC

Producer: Abisayo Adejare

Production Company

Director: John Hillcoat

DOP: Philippe Le Sourd

Executive Producer: Jeff Baron

Production Company: Stink

Line Producer: Scott Craig


Music Production: Chris Clark, Kalie Riemer


Edit Assistant: Grant Hall

Edit Company: Exile

Editor: Grant Surmi

Executive Producer: Carol Lynn Weaver

Creative Agency

Art Director: Luis Marques

Chief Creative Officer: Britt Nolan

Copywriter: Matt Mortimer

Creative Agency: Leo Burnett Chicago

Executive Creative Director: Matt Blitz

Producer: Keith Jamerson

Strategy: Kara Yang, Chris Bridgland

Genres: Comedy

Categories: Phones, Consumer Electronics

Leo Burnett Chicago , Mon, 16 May 2016 14:05:44 GMT