D&AD Announce Day 3 Results of Judging Event
The results from the third day of the D&AD judging event have been revealed.
Results for Digital Marketing and Mobile Marketing
Art Direction
Writing for Advertising
Results for Music Video Nominations
Results for Digital Marketing and Mobile Marketing
A total of 50 entries have been awarded across the Digital Marketing and Mobile Marketing
categories at the 2014 D&AD Awards.
In Book and Nominated* work are announced today, but entrants will have to wait until the
Award Ceremony at Battersea Evolution on 22 May to find out whether they have been
awarded a coveted Yellow Pencil.
This year, 13 entries have been nominated for a Yellow Pencil:
Digital Marketing
• The Challenge Lab by Droga5 for Prudential
• Climate Name Change by Barton F. Graf 9000 for 350 Action
• Google+ Same Sex Marriage by Ogilvy & Mather Paris for Google and Tous Unis
Pour L'Egalite
• Sound of Honda/ Ayrton Senna 1989 by Dentsu for Honda Motor
• Delta Photon Shower by Wieden+Kennedy New York for Delta Air Lines
• The Epic Split by Forsman & Bodenfors for Volvo Trucks
• Real Beauty Sketches by Ogilvy & Mather Brazil for Unilever
Mobile Marketing
• Food Photos Save Lives by Draftfcb New Zealand for UNICEF
• My Smart Eye by DDB Singapore for StarHub
• Racer by Google for Google
• Natalia Project by RBK COMMUNICATION for CIVIL RIGHTS DEFENDERS
• Durexperiment Fundawear by Havas Worldwide for Reckitt Benckiser Australia
• TXTBKS by DDB DM9JaymeSyfu for Smart Communications
Results for TV & Cinema Advertising Crafts, Film Advertising Crafts,
Art Direction, Radio and Writing for Advertising
A total of 171 entries have been awarded across the final five film, advertising and radio
categories ahead of the 2014 D&AD Awards.
In Book and Nominated* work in TV & Cinema Advertising Crafts, Film Advertising Crafts,
Art Direction, Radio and Writing for Advertising is announced today, but entrants will have
to wait until the Award Ceremony at Battersea Evolution on 22 May to find out whether they
have been awarded a coveted Yellow Pencil.
This year, 47 entries have been nominated for a Yellow Pencil:
TV & Cinema Advertising
• Ed by Grey New York for States United to Prevent Gun Violence
• Living Room/ Closet/ Bathroom by AlmapBBDO for Volkswagen Do Brasil
• Camera Shy by Ogilvy & Mather London for Unilever
• Oreo Life Raft: 45 by Wieden+Kennedy Portland for Lisa Mann
• Smart Offroad by BBDO Germany GmbH for Daimler AG/ Smart
• Blazed by Clemenger by BBDO New Zealand for New Zealand Transport Agency
• If Only For a Second by Leo Burnett France for MIMI Foundation
• Real Beauty Sketches by Ogilvy & Mather Brazil for Unilever
• Misunderstood by TBWAMedia Arts Lab for Apple
• Sorry I Spent It On Myself by Adam&Eve DDB for Harvey Nichols
• The Epic Split by Forsman & Bodenfors for Volvo Trucks
Film Advertising Crafts
• Lurpak - Weave Your Magic by Work Post Films for Lurpak
• The Centaur by DDB Paris for Honda Moto
• Pony by Wave Recording Studios for W+K
• Devil's Chair by Assembly Creative for Draft FCB, NZI Insurance
• The Scarecrow by Creative Artists Agency for Chipotle Mexican Grill
• Art of RAW by Glassworks for G-Star RAW
• The Man Who Couldn't Slow Down by Droga5 for Hennessy
• Dicks Sporting Goods: Every Pitch by Anomaly New York for Dicks Sporting
Goods
• Whatever's Comfortable Karate by Wieden+Kennedy New York for Southern
Comfort
• The Centaur by DDB Paris for Honda
• Bear & Hare by adam&eveDDB for John Lewis
• The Aftermath - The Bureau: XCOM Declassified by The Mill for 2K
Marin, Team One
• The Search for BMF by Lion Nathan
• Chicken for Jung von Matt AG by Daimler AG
• Double A - Double quality paper for Henry de Czar by Double A
• Sorry, I Spent It On Myself by Outsider for Harvey Nichols
• Made from Cool by Bacon for Bestseller
• Chauffeur by AMV BBDO for Mars
• Made from Cool by Bacon for Bestseller
• Three, The Pony by The Moving Picture Company (MPC) for Three
• PETA 98% Human by The Mill for BBDO
• The Man Who Couldn't Slow Down by Droga5 for Hennessy
• Assassin's Creed Black Flag IV trailer, Defy by The Moving Picture Company
(MPC) for Ubisoft
Art Direction
• TAMABI by Tama Art University
• Tokyo City Symphony by Hakuhodo Incorporated for Mori Building
• The Sunday Times - Fashion Royalty – Michelle by Grey London for News UK
Writing for Advertising
• Sorry I Spent It On Myself by adam&eveDDB for Harvey Nichols
• Second Chance by Leo Burnett London for BITC
• Climate Name Change by Barton F. Graf 9000 for 350 Action
• What Sh-ts You? by Jamshop for The Jodi Lee Foundation
• I wish my son had cancer by Havas Media Group for Harrison's Fund
• Born Risky Alternative Voices by 4creative for Channel 4
• Virgin Radio Campaign by H&C Leo Burnett Beirut for Virgin Radio
Radio Advertising
• Build It by Wurmser Ogilvy & Mather for La Jugueteria
• Road by DDB Sydney for Davina Hobbs
• Auto-Tune by Ogilvy & Mather London for Unilever
Results for Music Video Nominations
Music Videos made a triumphant return to the D&AD Professional Awards in 2014 with six
videos in contention for a Yellow Pencil and a further seven In Book awards.
Nominated work in contention this year includes:
• Gesaffelstein: Pursuit by Les Télécréateurs for Bromance Records
• Gesaffelstein: Pursuit by Les Télécréateurs for Bromance Records
• Darwin Deez: 'You Can't Be My Girl' by Caviar London for Lucky Numbers Music
• Is Tropical: Dancing Anymore by Iconoclast for Kitsuné
• Yeah Yeah Yeah’s: Sacrilege by Iconoclast for Interscope
• Shugo: Tokumaru Katachi by Strange Beast for Shugo Tokumaru
Results for Packaging Design, Graphic Design, Branding and Direct categories
A total of 135 entries have been awarded across the Packaging Design, Graphic Design,
Branding and Direct categories today ahead of the 2014 D&AD Awards.
In Book and Nominated* work in these categories are announced today, but entrants will
have to wait until the Award Ceremony at Battersea Evolution on 22 May to find out whether
they have been awarded a coveted Yellow Pencil.
This year, 49 entries have been nominated for a Yellow Pencil:
Direct:
• Trial by Timeline by Colenso BBDO for Amnesty International
• Brothers in Arms - Bank Job by Draftfcb New Zealand for Brothers In Arms
• Road to Recovery by Leo Burnett Sydney for Diageo
• You Are My Son by Lowe/SSP3 for Ministry of Defense
• #theworldneedsmore by Leo Burnett New York for the United Nations, Office for
the Coordination of Humanitarian Affairs
• Recalling 1993 by Droga5 for New Museum
• Hope Soap by Young and Rubicam (Y&R) Johannesburg for Safety Lab,
Blikkiesdorp4Hope
• Deforested Field by Grey for WWF
• IBM Smarter Outdoor by Ogilvy & Mather Paris for IBM
• Air Force FM by George Patterson Young and Rubicam (GPY&R) for Melbourne
Defence Force Recruiting
• Stories For Every Journey by Droga5 Australia for Qantas Loyalty
Packaging Design:
• Momonga Furoshiki by JAPAN DESIGN COMITTEE
• The Electric Translator by JWT for Shanghai Samsonite
• Superformula to fight cancer by JWT Brasil for A.C.Camargo Cancer Center
• The Sharing Can by Ogilvy & Mather (Paris) for The Coca-Cola Company
• Pierre Herme Paris by Nippon Design Center, Inc. for Pierre Herme Paris
Graphic Design:
• Greeting Card 2013 by Havas France for Saut Hermès au Grand Palais, Paris -
Hermès
• Amsterdam Sinfonietta 2013 by Studio Dumbar for Amsterdam Sinfonietta
• IBM Smarter Outdoor Bench by Ogilvy & Mather (Paris) for IBM
• Animal Trees by Ogilvy & Mather India for WWF India
•Heart of the Arctic by Jam3 Royal Canadian Mint
• Miss Kō by GBH (Gregory Bonner Hale) for Miss Kō
• Labyrinth by Rose for Art On The Underground, Mark Wallinger
• CSPD 2012 Annual Report by WAX Partnership for Mickey Greiner
• Science Museum: 3D - Printing the Future by A+B Studio for Science Museum
• Kigo Kitchen Environment Design by Creature for Kigo Kitchen
• Liquitex Art Prize 2013 by Nippon Design Center, Inc. for bonnyColArt
• Whitney Musuem of American Art Identity Execution by Whitney Museum of
American Art
• Green Man Festival by YCN Studio for Green Man Festival
• Mind and Movement by Magpie Studio for Wayne McGregor & The Wellcome
Trust
• A Cutting-Edge Name Card by Grey Group Singapore for Salon De Choix / Ben
Chen
• Don’t Mess Around With Tim & Puma by Mimi Resort for Tim & Puma Mimi
• The Nike SB App by R/GA for Nike
• Chrome Super Sync Sports by Google
Branding:
• Dill - The restaurant by INGO for Lidl
• Cut to Build by Ogilvy & Mather Bangkok for The J.C.C
• Superformula to fight cancer by JWT Brasil for A.C.Camargo Cancer Center
• Born Risky Alternative Voices by 4creative for Channel 4
• Nördik Impakt 15 by Murmure for Arts Attacks!
• Fascination Mercedes – Mercedes-Benz at the IAA 2013 by Atelier Markgraph
for Daimler AG, Architecture: Kauffmann Theilig & Partner; Show,
Communications, Exhibit and Media Design: Atelier Markgraph
• Scrabble WiFi by Ogilvy & Mather (Paris) for Mattel
• IBM Smarter Outdoor by Ogilvy & Mather (Paris) for IBM
• Sorry I Spent It On Myself by adam&eveDDB for Harvey Nichols
• TAMABI by Tama Art University
• The Connaught by The Partners for The Connaught
Results for White Pencil Award
Entries from the UK, US, India, Brazil and the Netherlands are in the running to win a White
Pencil at the 2014 D&AD Awards – a special category recognising the best creative ideas
with a social purpose.
In Book and Nominated* work in White Pencil is announced today, but entrants will have to
wait until the Award Ceremony at Battersea Evolution on 22 May to find out whether they
have been awarded.
At this year’s judging there are 8 In Books and 5 Nominated pieces of work. Nominated work
in contention includes:
White Pencil
• Sweetie by LEMZ for Terre des Hommes
• Share My Dabba by McCann Erickson India for Happy Life Welfare, The
Dabbawala Foundation
• Real Beauty Sketches by Ogilvy & Mather Brazil Unilever
• GravityLight by Therefore for Therefore
• Climate Name Change by Barton F. Graf 9000 for 350 Action
D&AD CEO Tim Lindsay commented: “Entries to D&AD have gone up over 10% this year,
which is a refection of D&AD’s increasing popularity in maturing creative markets like Brazil
and China. The main theme we’re seeing this year is one of convergence: the lines between
categories are becoming more and more blurred, which means ideas have to be smarter and
the execution more pristine than ever. We’ve also seen a massive increase in smaller design
studios entering – which I hope indicates the creative industries are in rude health at every
level.”
There are no quotas for awards at D&AD. Therefore the number of awarded entries fluctuates
year to year. Some years no Black Pencils are awarded: the record currently stands at just
six. Traditionally the toughest of the awards shows, the judging process is famously rigorous,
with the juries only selecting work they believe is truly exceptional.
To see some of the highlights from D&AD Judging, check out the live blog Here
