SCA will be offering a fully online experience alongside its physical course, based in its Pop Brixton studio
D&AD and SCA have announced that they will be inviting this year’s New Blood Pencil winners the chance to join the prestigious Portfolio School.
For the past eight years, D&AD and SCA have partnered with each other to bring the brightest creative talent to the most awarded ad school in the world. For the first time in 2020, SCA will be offering a fully online experience, alongside its physical course, based in its Pop Brixton studio. All New Blood winners will be offered discounted places on the online course. Additionally D&AD and SCA will be working together to identify a scholarship winner, whose fees will be fully funded.
SCA has built its reputation by being ‘not-your-typical advertising school’. It challenges the traditional university model and prioritises students’ talent, creativity and passion for new and exciting ideas. This has led to its alumni becoming great art directors, copywriters, entrepreneurial inventors and innovators. Working with D&AD over the past few years has helped push the best creative talent in the right direction to success. Participation in New Blood has become a rite of passage for its students. This year the school won eleven pencils including three yellows, one white and one black.
Marc Lewis, SCA’s Dean, says: “D&AD represents everything that I love about the creative economy because they curate, inspire and educate the next generation of talent. We’ve discovered so many superstars through our relationship with D&AD, and I am excited to see how many more we unearth now that anyone, anywhere can benefit by learning online if they can’t make it to Brixton."
Paul Drake, D&AD’s director, adds: "I hope that a New Blood Pencil is just the start of a fantastic journey for our new winners and we are really pleased to offer a scholarship to SCA as part of it. The SCA scholarship and discounts will enable Pencil winners to hone their creative skills within one of the best advertising schools out there and importantly one that also supports a diverse talent pool to enter our industry".
All 2020 D&AD New Blood winners can apply here using the code 'D&AD2020' before Friday 28th August. For anyone wanting to know more about the experience can watch the short film below by Megan Egan. Megan was one of the SCA students who benefited from D&AD New Blood partnership in 2017. She has gone on to win two further pencils whilst at the school and now works at Creature London.