Dacia Releases the Beast Inside for Halloween

Dacia celebrated Halloween by giving its Sandero Stepway model a special treatment for the night. 

With its agency, heaven, Dacia imagined a campaign with two monstrous models, the Sandevil and the Wolfero, brought to life by talented 3D artists.

The activation comes at a time when Dacia is embarking on a major transformation that began last summer, including a new visual identity, new brand territory, new languages and new graphic codes.