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Dacia Appoints Heaven for Social Media Strategy

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Appointment comes at a moment when Dacia is embarking on a major transformation in its history

Dacia Appoints Heaven for Social Media Strategy

Following a bidding process, automotive brand Dacia appoints Heaven to conceive and deploy its social media strategy to its 35 main markets.

Heaven’s mission for Dacia will include the establishment of international monitoring as well as the conception and orchestration of all social media production via a content factory. 

This collaboration comes at a moment when Dacia is embarking on a major transformation in its history: a new visual identity, new brand territory, new languages and new graphic codes.

Sophie Noël and Arthur Kannas, Heaven CEOs, comment: “We are particularly honoured to partner with Dacia on this strategic move at the very beginning of this new story. The agency’s talents have already been mobilised with Dacia with this new brand platform. This offers us a field of modern possibilities that are particularly in line with social media codes and practices.”


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Categories: Automotive, Cars

lbbonline.com, Fri, 05 Nov 2021 08:36:58 GMT