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CZAR's Joe Vanhoutteghem Directs a Chase to Nature for SPA Fruit

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The spot was created by Happiness and features the song 'Blister in the Sun', covered by Equal Idiots

CZAR's Joe Vanhoutteghem Directs a Chase to Nature for SPA Fruit

CZAR's Joe Vanhoutteghem directed the latest film for SPA Fruit where the urge for going back to nature’s at an all-time high.

We’re following a man trapped in a corporate environment surrounded by people glued to their phones. The ever so recognisable display of bleakness is palpable and makes us want to burst out of our chair like the main character. He runs for the hills while stripping down and is joined by others.

The spot was created by Happiness and features the song 'Blister in the Sun', covered by Equal Idiots.


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CREDITS

Client: SPADEL

Product: Spa Fruit

Agency: Happiness

Chief Creative Officer: Geoffrey Hantson

Creative Director: Philippe Fass

Creative Producer: Dominique Van Doormaal

Account team: Kris Van den Brandt, Stef Cuypers

Head of Production: Bart Vande Maele

Production: Czar.be

Director: Joe Vanhoutteghem

Executive Producer: Eurydice Gysel

Producer: Delphine Dewitte

DOP: Lieven Van Baelen

Service Production Cy SA: Ceremony of Attention

Editor: Martin Leroy

Grading: James Wood

Post Production: Czar

Post Producer: Bieke De Keersmaecker

Music: Blister in the Sun covered by Equal Idiots. Original composition by Gordon Gano,

sync rights by Kobalt

Music Recording and Mix: Thomas Valkiers

Genres: People

Categories: Soft Drinks, Fruit Juices

Czar BE, Fri, 03 Jun 2022 10:00:10 GMT