Gear Seven/Arc Studios/Shift
Wake The Town
Contemplative Reptile
  • International Edition
  • USA Edition
  • UK Edition
  • Australian Edition
  • Canadian Edition
  • Irish Edition
  • German Edition
  • French Edition
  • Singapore Edition
  • Spanish edition
  • Polish edition
  • Indian Edition
  • Middle East edition
  • South African Edition

Czar Belgium Reminds Us Loneliness Isn't Just for Lockdown in New Spot for AG Insurance



Directed by Lieven Van Baelen, the emotional ad reflects on the 46% of Belgian nationals who suffer from loneliness as a long-term problem

Czar Belgium Reminds Us Loneliness Isn't Just for Lockdown in New Spot for AG Insurance
In the wake of the Covid-19 lockdown, everyone is feeling sheltered and isolated. But AG insurance, alongside Air, wanted to shed light on a surprising fact: 46% of Belgians suffer from loneliness. Now that the world is easing into normal life again, nearly half of Belgium’s population are continuing their isolation - they won’t feel the joy of seeing friends and family again, something we all miss so much.

The entire film was made in quarantine with 40 people involved in its production - from a distance - using different ways of communication such as Skype, Whatsapp and Vimeo. The actors were filmed in their real homes with extremely small teams on set, all while abiding with the government's rules on staying safe.

The touching film speaks to everyone affected by the lockdown; for some it has been peaceful, for others it has been extremely difficult. Although director Lieven Van Baelen’s depiction of loneliness for AG leaves viewers sad, it ultimately pushes us to feel empathetic and hopefully respond.

The production of the spot in lockdown had its own challenges, which are evident in the 'making of' video below.


Agency / Creative
Post Production / VFX
Music / Sound
view more - Creative
Sign up to our newsletters and stay up to date with the best work and breaking ad news from around the world.

Categories: Insurance, Finance

Czar BE, Fri, 05 Jun 2020 10:05:42 GMT