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Czar Belgium Reminds Us Loneliness Isn't Just for Lockdown in New Spot for AG Insurance

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Directed by Lieven Van Baelen, the emotional ad reflects on the 46% of Belgian nationals who suffer from loneliness as a long-term problem

Czar Belgium Reminds Us Loneliness Isn't Just for Lockdown in New Spot for AG Insurance
In the wake of the Covid-19 lockdown, everyone is feeling sheltered and isolated. But AG insurance, alongside Air, wanted to shed light on a surprising fact: 46% of Belgians suffer from loneliness. Now that the world is easing into normal life again, nearly half of Belgium’s population are continuing their isolation - they won’t feel the joy of seeing friends and family again, something we all miss so much.

The entire film was made in quarantine with 40 people involved in its production - from a distance - using different ways of communication such as Skype, Whatsapp and Vimeo. The actors were filmed in their real homes with extremely small teams on set, all while abiding with the government's rules on staying safe.

The touching film speaks to everyone affected by the lockdown; for some it has been peaceful, for others it has been extremely difficult. Although director Lieven Van Baelen’s depiction of loneliness for AG leaves viewers sad, it ultimately pushes us to feel empathetic and hopefully respond.

The production of the spot in lockdown had its own challenges, which are evident in the 'making of' video below.

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Client: AG Insurance - Nathalie Erdmanis, Frija Leunens


Agency: AIR

Creative Director: AIR Creative Counsil

Agency members: Pauline Héraly, Tom Ernst, Boris Delire, Renaud Goossens, Bérengère Lurquin, Laurie Parres Albert, Anastasia Bousson, Alice Stadion



Director / DOP: Lieven Van Baelen

Executive Producer: Eurydice Gysel

Producer: Lander Engels

Art Director: Pepijn Van Looy

Casting: Agent Russe

Editor: Manu Van Hove

Grading: Olivier Ogneux

Online: Daan Leseman, Dries Derycke

Post Production: Czar

Post Producer: Bieke De Keersmaecker

Music: Ozark Henry

Sound: La Vita e Media

Categories: Insurance, Finance

Czar BE, Fri, 05 Jun 2020 10:05:42 GMT