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Cyrus the Bodega Cat Delivers Holiday Magic for New York Lottery

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The heartwarming seasonal story was created by McCann NY and directed by Jake Scott of RSA films

Cyrus the Bodega Cat Delivers Holiday Magic for New York Lottery
When it’s the holiday season, there’s always a touch of magic in the air. And there’s no better way to share that magic than with Holiday Scratch-Off games from the New York Lottery. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So it embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays.
 
The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign, which launches 11/24 and runs through 12/24/17 in New York state, supports the launch of this year’s Holiday tickets which are in-stores starting 11/21. TV for the film goes live on 11/27, and will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers.


Director Jake Scott is an immensely accomplished director, with a long history of lauded music videos, and commercials for brands like Nike, Subaru, Budweiser, and Johnnie Walker.
           
UM (media) and Momentum (Retail POS) were also involved in the campaign.
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Music

Artist: Julia Stone

Audio Post Production: Heard City

Song: How Sweet It Is

Sound Engineer: Phil Loeb

Production Company

Director: Jake Scott

DOP: Peter Deming

Executive Producer: Tracie Norfleet

Producer: David Mitchel

Production Company: RSA Films

Post Production / VFX

VFX: A52

VFX Supervisor: Patrick Murphy

CG Lead: Andrew Romatz

2D VFX Assistant: Gabe Sanchez

3D Artists: Andrew Romatz, Tom Briggs, Jun Kim,

Colourist: Tim Masick

Executive Producer: atrick Nugent & Kim Christensen

Grade: Company 3

Managing Director: Linda Carlson & Jennifer Sofio Hall

Producer: Michael Steinmann

Production Coordinator: Andrew Rosenberger

Offline

Edit Assistant: Maria Lee

Edit Company: Rock Paper Scissors

Editor: Carlos Arias

Executive Producer: Eve Kornblum

Producer: Taylor Colbert

Creative Agency

Art Director: Dominick Baccollo

Chief Creative Officer: Eric Silver (North America), Sean Bryan & Tom Murphy (NY)

Chief Production Officer: Nathy Aviram

Copywriter: Jason Ashlock

Creative Agency: McCann NY

Executive Creative Directors: Mat Bisher & Dan Donovan

Senior Producer: Chance Basset (VP)

Executive Music Producer: Eric Johnson (SVP)

Music Producer: Dan Gross

Account Supervisor: Molly Vossler

Assistant Account Executive: Ellery Gitkin

Business Manager: Natalie Hernandez

Music Business Affairs Manager: Sam Belkin

Genres: Storytelling, People, Visual VFX, Scenic

Categories: Events, Sports and Leisure

McCann North America, Mon, 27 Nov 2017 15:50:04 GMT