McCann North America
Mon, 27 Nov 2017 15:50:04 GMT
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Cyrus the Bodega Cat Delivers Holiday Magic for New York Lottery
The heartwarming seasonal story was created by McCann NY and directed by Jake Scott of RSA films
When it’s the holiday season, there’s always a touch of magic in the air. And there’s no better way to share that magic than with Holiday Scratch-Off games from the New York Lottery. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So it embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays.
The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign, which launches 11/24 and runs through 12/24/17 in New York state, supports the launch of this year’s Holiday tickets which are in-stores starting 11/21. TV for the film goes live on 11/27, and will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers.
Director Jake Scott is an immensely accomplished director, with a long history of lauded music videos, and commercials for brands like Nike, Subaru, Budweiser, and Johnnie Walker.
UM (media) and Momentum (Retail POS) were also involved in the campaign.
Music
Artist: Julia Stone
Audio Post Production: Heard City
Song: How Sweet It Is
Sound Engineer: Phil Loeb
Production Company
Director: Jake Scott
DOP: Peter Deming
Executive Producer: Tracie Norfleet
Producer: David Mitchel
Production Company: RSA Films
Post Production / VFX
VFX: A52
VFX Supervisor: Patrick Murphy
CG Lead: Andrew Romatz
2D VFX Assistant: Gabe Sanchez
3D Artists: Andrew Romatz, Tom Briggs, Jun Kim,
Colourist: Tim Masick
Executive Producer: atrick Nugent & Kim Christensen
Grade: Company 3
Managing Director: Linda Carlson & Jennifer Sofio Hall
Producer: Michael Steinmann
Production Coordinator: Andrew Rosenberger
Offline
Edit Assistant: Maria Lee
Edit Company: Rock Paper Scissors
Editor: Carlos Arias
Executive Producer: Eve Kornblum
Producer: Taylor Colbert
Creative Agency
Art Director: Dominick Baccollo
Chief Creative Officer: Eric Silver (North America), Sean Bryan & Tom Murphy (NY)
Chief Production Officer: Nathy Aviram
Copywriter: Jason Ashlock
Creative Agency: McCann NY
Executive Creative Directors: Mat Bisher & Dan Donovan
Senior Producer: Chance Basset (VP)
Executive Music Producer: Eric Johnson (SVP)
Music Producer: Dan Gross
Account Supervisor: Molly Vossler
Assistant Account Executive: Ellery Gitkin
Business Manager: Natalie Hernandez
Music Business Affairs Manager: Sam Belkin
Genres: Storytelling, People, Visual VFX, Scenic
Categories: Events, Sports and Leisure
McCann North America, Mon, 27 Nov 2017 15:50:04 GMT
