When it’s the holiday season, there’s always a touch of magic in the air. And there’s no better way to share that magic than with Holiday Scratch-Off games from the New York Lottery. 'Bodega Cat' by McCann New York, features one of those loveable and furry symbols of New York delis and corner stores. This particular Bodega Cat wants nothing more than to warm the heart of its store owner during the holidays. So it embarks on a long journey into the cold night and through a festive and snowy New York to deliver a little cheer in the most magical way possible. Directed by Jake Scott, the ad features quintessential shots of New York during the holidays.

 

The New York Lottery releases new Holiday Scratch-Off tickets each November. This campaign, which launches 11/24 and runs through 12/24/17 in New York state, supports the launch of this year’s Holiday tickets which are in-stores starting 11/21. TV for the film goes live on 11/27, and will be supported by OOH, social media, print, radio and retail efforts. Additional efforts will include Retail point-of-sale in Lottery retailers.