Caviar’s Cyprien-Clement-Delmas directs a spot to launch ASOS Activewear's new campaign - “More Reasons To Move”, aiming to inspire youth audiences to discover the unexpected benefits of an active life, through the lens of the real stories of influencers who all move for reasons personal to them.

The fashion retailer looking towards a fresh take on a category that is defined by athletes, PBs and new year's resolutions.

The campaign, produced through Caviar London, will run on all social media with photography across OOH.