Palo Alto Network, the global cybersecurity leader, announced their new global brand campaign called “We’ve Got Next.” Debuted on social platforms August 23rd and launched on television globally August 26th, the term “We’ve Got Next” responds to a critical need in cybersecurity at this moment: being ready for the next challenge, the next threat, and the next opportunity. 

Partnering with a new league of dreamers, the campaign anthem feat. screenwriter, producer, and actor Lena Waithe, Liverpool soccer player Trent Alexander-Arnold, top drafted WNBA star Sabrina Ionescu, symphony conductor Gustavo Dudamel, and Formula E driver Robin Frijins. Each individual comes from different disciplines but understanding what it takes to tell the next story, push the boundaries, break the mould, and be true game-changers in their respective fields; sentiment and attitude Palo Alto Networks live and breathe every day. 

Developed in partnership with creative agency TBWA\Chiat\Day LA, the campaign marks the beginning of an exciting journey for the brand to rebuild cybersecurity for the coming decades and will be supported with robust social, digital, and traditional TV spots.