Cutwater's Kissmas Party

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Agency shares snog-tastic Christmas card
Cutwater's Kissmas Party


San Francisco-based agency Cutwater has decided to merge their holiday party and Christmas cards. The result? Cutwater Kissmas Party ( – a fun way to spread some holiday cheer with clients and friends. The site brings the idea of virtual mistletoe, where visitors can smooch and be smooched by strangers by using social photo sharing app, Instagram. By simply hashtagging an image #leftkiss or #rightkiss, people are paired at random.
Kissmas Party was the brainchild of four bright, young interns at Cutwater through Miami Ad School’s Greenhouse Project. Built entirely in-house, this was their response to a brief asking to create an agency holiday card.
Agency: Cutwater (San Francisco, CA)
Creative Director: Chuck McBride
Associate Creative Directors: Joyce Kuan and Zac Chester
Art Directors: Matt Kern, Ben Pang, Debbie Yeh
Copywriter: Dalal Khajah
Developer: Cullen Frazier
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Cutwater, 7 years ago