Cutwater SF Hacks Chicago for Watch Dogs Launch Trailer

Cutwater SF has launched a new spot for video game Watch Dogs. The :45 spot is set in the Watch Dogs Chicago cityscape, but the storyline and footage is 100% original. The trailer was written, storyboarded, green-screened and directed by Chuck McBride’s creative team at Cutwater, working with Digic Pictures in Hungary to motion capture Noam Jenkins, the star of the game. The trailer follows the games protagonist Aiden Pearce as he hacks Chicago, using trains, traffic lights and bridges as a weapon against his enemies. In addition to the spot, Cutwater also partnered with Ubisoft to build the messaging and positioning for Watch Dogs’ rollout. The agency has a strong history of gaming-related creative, including work for Assassin’s Creed, The Shaun White snowboarding franchise and Rocksmith.

Credits

Client: Ubisoft

Project: “WATCH_DOGS”

Agency: Cutwater LLC

Founder/ECD: Chuck McBride

Principal/President: Christian Hughes

Executive Producer:  Daniel Tuggle

Art Director: Joyce Kuan

Art Director: Craig Melchiano

Copywriter: Nick Zacher 

Group Account Director: Christian Navarro

Senior Account Manager: Sarah Owens

3D Animation and VFX: Digic Pictures

Producer: Alex Sándor Rabb

Director: István Zorkóczy

CG Supervisor: Róbert Kovács

Lead of Coordination Unit: György Horváth