Cutwater Named Lead Creative Agency for MDsave

Cutwater is announcing a partnership with online platform MDsave, the world’s first online healthcare marketplace.

In an effort to simplify an otherwise confusing process of navigating the healthcare industry, Cutwater, as MDsave’s first lead creative agency, will work to develop the brand’s positioning and identity to strengthen the communication between the company’s patients, providers, employers and payers. The new work for MDsave will launch this summer. Cutwater will also be handling creative development and media buying for MDsave, straddling the worlds of branding, creative and media to lead customer acquisition for the brand. 

“Given our expertise in the tech category, we are excited to work with MDsave, a brand that is disrupting the healthcare marketplace,” said Chuck McBride, Founder and Chief Creative Officer of Cutwater. “Having a strong, clear identity is essential in ensuring the successful growth and consumer loyalty for any brand. We are looking forward to unlocking these possibilities in an authentic way for MDsave.”