Cutwater Hires Simone Nobili as Creative Director

This week, independent San Francisco creative shop Cutwater announces the arrival of Simone Nobili as Creative Director. Simone, who will work across a number of accounts at Cutwater, has a long track record of award winning creative, most recently working with brands like Asics and Taylor Guitars at VITRO in San Diego. Prior to VITRO, Simone worked as Creative Director at Jung Von Matt Hamburg, Leo Burnett Milan, and TBWA London, New York and Los Angeles. 

Nobili’s arrival follows hot on the heels of the announcement earlier this summer that Cutwater has been named AOR for Brawny Paper Towels. In his role, Simone will work closely with Chief Creative Officer Chuck McBride as they continue to build on their reputation for concise, cut-to-the-quick creative ideas.  

“Simone loves brands. He thinks multimedia. He’s a maker. Which means he’ll fit in great at Cutwater,” said Chuck McBride, Chief Creative Officer and Co-Founder of the agency. “Our team is growing. He brings experience and passion all of us welcome and encourage for his professional growth as well as ours.”

“It’s an exciting time to be joining Cutwater,” said Nobili. “They’ve got great clients, a really solid vision for the agency and the chance to work with someone like Chuck McBride is something most creatives wouldn’t easily pass up. I can’t wait to get started.”