New NHL spot, 'Spelling' directed by Samuel Bayer of Superprime Films, features an army of legendary Stanley Cup hockey champions like Bobby Orr, Brett and Bobby Hull and Wayne Gretzky coming together to spell their names for viewers to praise the magnificence of having one’s name engraved on The Stanley Cup, For Hockey fans and further afield, its known as one of the most revered trophy in professional sports  and as the famous faces roll across the screen, one thing becomes abundantly clear. These legendary players represent different eras, different teams but their legacy as great players is united by the attainment of this singular unforgettable accomplishment.

Editor Steve Bell of Cutters New York states, “It was a thrill to work with original footage of all those legends I'd watched in decades of highlight reels. This is the first time this many hockey superstars have ever been brought together for a shoot. That made this whole project pretty special for all of us, and it felt like even the players were enjoying it.”