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Cut+Run’s Sean Fazende Edits New Jared 'Dare to Be Devoted' Campaign

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Golden Heart Films’ Ryan Booth directs touching film created by McKinney

Cut+Run’s Sean Fazende Edits New Jared 'Dare to Be Devoted' Campaign

Jared Jewelers embraces change with a bold campaign via agency McKinney that celebrates love and devotion in a world where people of all backgrounds 'Dare To Be Devoted'. Diverse representation is essential part of the campaign, which was edited by Cut+Run’s Sean Fazende and directed by Golden Heart Films’ Ryan Booth.

The spots depict moments where couples are ‘daring to be devoted’ in ways that depart from what might be considered traditional. Roles reversed, reimagined, and reconstructed in moments of celebration both quiet and exuberant: a nightclub engagement; an unexpected moment of surprise in front of strangers; and a couple’s love creating a blended family in a morning campsite proposal.

The fully integrated campaign is the first by creative agency McKinney for Jared since their partnership began earlier this year.


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Edit Company: Cut+Run

Editor: Sean Fazende

Managing Director: Lauren Hertzberg

Senior Producer: Marcia Wigley

Post Production / VFX

Executive Producer: Mathew Loranger

Post Production Company: MPC

Producer: Anna Kravtsov

Client

Advertiser: Jared

Production Company

Director: Ryan Booth

DOP: Natalie Kingston

Executive Producer: Hillary Rogers

President: Davud Karbassioun

Producer: Jennifer Haberstock

Production Company: Golden Heart Films

Creative Agency

Account Director: Lindsley Laham

Account Supervisor: Melanie Wallace

Art Director: Kathryn Moffitt

Chief Creative Officer: Jonathan Cude

Creative Agency: McKinney

Director of Content Production: Regina Brizzolara

Group Account Directors: Gretchen Walsh

Group Creative Director: Jenny Nicholson, Will Dean

Print Producer: Carolyn Petty

Genres: Music & Sound Design, People, Scenic, Storytelling

Categories: Jewellery, Clothing and Fashion

Cut+Run US, Fri, 30 Nov 2018 11:16:21 GMT