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Cut+Run’s Robert Ryang Makes Waves with BON & VIV Spiked Seltzer

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Super Bowl spot was created by Bullish and directed by Stink's Traktor

Cut+Run’s Robert Ryang Makes Waves with BON & VIV Spiked Seltzer
Anheuser Busch's new brand BON & VIV Spiked Seltzer made a splash during Super Bowl 53 with an underwater sendup of ABC's Shark Tank. 

In the spot, founding mermaids Bonnie and Vivian pitch their botanical flavour, 0g of sugar Spiked Seltzer to 'shark' investors.

Cut+Run's editor Robert Ryang teamed up with Stink Films' directing team Traktor and agency Bullish to create this aquatic sales pitch.

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Edit Company: Cut + Run

Editor: Robert Ryang

Edit Assistant: Chris Hilk

Producer: Ellese Shell

Managing Director: Lauren Hertzberg


Advertiser: Anheuser Busch

Brand: Spiked Seltzer

Production Company

Production Company: Stink Films

Director: Traktor

Executive Producer: Melinda Nugent

DOP: Dan Laustsen

Creative Agency

Creative Agency: Bullish

Producer: Greg Tharp

Creative Director: Ben Barney and Pocket Fluet

Copywriter: German Rivera

Art Director: JJ Kraft

Genres: Dialogue, Scenic, People, Visual VFX, Comedy

Categories: Wines, Alcoholic Beverages

Cut+Run US, Tue, 05 Feb 2019 10:51:50 GMT