Cut & Run Edits HBO Branding Spots

HBO’s new campaign highlights its exceptional, compelling content by interweaving key moments into a rousing narrative. Edited by Cut + Run’s Akiko Iwakawa, “Here We Come” is a kinetic edit that, like a video flip book, unites quick flashes of character and drama in a seamless storyline that speaks to the overarching brand. “Moments,” edited by Cut + Run’s Stacy Peterson, emphasizes stand-out moments in HBO’s series around themes of human experience. Both keenly express what there is to love and anticipate about HBO’s upcoming programming line-up.

To view: http://cutandrun.wiredrive.com/l/p/?presentation=0d440a2adcfb9b8f79a6d77640c3b0a2

HBO Spring 2011 Spots: “Here We Come” & “Moments”

Client: HBO
E.V.P., Creative Services: Chris Spencer
Creative Director: Cami Errante
Executive Producer: Daniel Zibulsky
Writer/Producer “Moments”: Erin Dee

Editorial Company: Cut + Run
“Here We Come” Editor: Akiko Iwakawa
“Moments” Editor: Stacy Peterson
EP: Rana Martin
Producer, Cut + Run: Ashley Carrier
VFX “Here We Come”: Stephen Potter/Cut + Run
VFX Creative Director “Moments: Kieran Walsh/Carbon

Music:
"Here We Come" spot: "Everyone" by The Willowz.
"Moments" spot: "One moment away" by The Afters

Final Mix:
“Here We Come”: Mike Ungar; Mike Garatty/Broadway Sound
“Moments”: Glenn Ianaro/HBO Studio Productions