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Cut & Run Edits Carlsberg Campaign


Carlsberg bring out their premium side

Cut & Run Edits Carlsberg Campaign
Carlsberg bring out their premium side

“Working with Eve is a pleasure, she has a natural feel for editing and is fast, two things I find really important, also she's really nice.”
Daniel Kleinman

The latest commercials from Carlsberg’s 2011 campaign convey an epic story, and one of quality and humour. This premium product was brought to life by a fantastic team; Directed by Daniel Kleinman (Rattling Stick) and edited by Eve Ashwell, alongside Agency producer Sandy Reay (Fold 7). Ryan and John (creative team) conceived the ideas and with the help of all those involved achieved ambitious and ‘out of this world’ results. Shot on the South Island through ‘Shoot NZ’ the films are on the subject of facing big challenges, succeeding and being rewarded with a nice cold beer, something most in the industry can relate to!

The journey was set on a snow peaked mountain terrain and the moon was no easy task to film. New Zealand was the perfect location to capture this and Eve worked with assistant Sam Ostrove to pull all the footage together to edit on location, then later completing the edit back at Cut+Run London. The post was then executed through The Framestore.

“Our schedule was pretty tight so Rattling Stick (Johnnie Frankel and Chris Harrison) helped in pulling it all together so quickly, considering we were shooting for 8 days high up in the mountains with helicopters and stunts and in the heat of the desert with spacesuits, rigging and lots of special effects to deal with. The team there were amazing, the talent superb and all round fantastic hospitality and a thoroughly great shoot.”
Sandy Reay (Agency Producer, Fold 7)

With an ever-growing collection of strings to her mounting bow, Eve is most defiantly a great example of excellence in both her approach and results.
“We all aim for excellence in this Industry, working with these two companies is an experience of excellence. Seeing the collaboration of such great minds does make my work so totally worthwhile.“
Barbara Williams (Shoot NZ)

The work can also be seen on Cut+Run’s WireDrive Carlsberg

Agency: Fold 7
Agency Producer: Sandy Reay
Creatives: Ryan Newey & John Yorke

Production Co: Rattling Stick
Director: Daniel Kleinman
Producer: Johnnie Frankel
DOP: Stephen Blackman
Editor: Eve Ashwell @ Cut and Run

Post: Framestore
Framestore Producer: Helen Hughes
Effects Supervisor: William Bartlett & Robert Kolbeins

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