M&C Saatchi Talk
Thu, 13 May 2021 10:38:22 GMT
Currys is a new brand with a familiar name and a bold new look, committed to making it even easier for everyone to enjoy amazing technology. Becoming one brand means customers can turn to Currys for all their tech needs, interacting with Currys colleagues in stores, online, over the phone and on the doorstep.
The first new-look store was revealed today in Edinburgh, transformed inside and out, along with new eye-catching uniforms and vehicle liveries. The uniforms include improvements on fit and wearability, and the liveries include designs for the brand’s new all-electric vehicles.
Currys inherits a unique customer offer. Customers are helped by thousands of expert colleagues nationwide, in-store or via ShopLive, a 24/7 live video shopping service. People can get the tech they want almost immediately by popping into store, or by ordering online and then collecting from store, often just an hour later. And when they do drop in, customers an access the entire online range, not just the stock that’s in that store.
Currys is more than just a new name. This milestone is part of a recently announced £190m* surge in innovation investment in 2020/21, a focus of which is to make shopping with Currys even easier for customers. These transformational changes include:
Four brands becoming one means over 300 stores will be transformed, 13,000 colleague uniforms upgraded and over 300 vehicle liveries changed. The transition from Currys PC World, Carphone Warehouse, Team Knowhow and Dixons Carphone to Currys starts now and will be complete by October 2021.
Alex Baldock, CEO of Dixons Carphone, said: “Today is a big day for us, as we become one brand – Currys.
“Above all, we’re doing this for our customers. They’ll see that it’s Currys, the number one, helping them from toasters to tellies, laptops to laundry, fridges to floorcare, mobiles to music. They’ll see it’s Currys’ experts who help them choose, afford and enjoy their tech to the full. It’s Currys which helps them get the most out of the tech they already have, giving it longer life as well as bringing them all the exciting new stuff.
“Choosing Currys as the brand was a no-brainer. Since Henry Curry first started helping everyone enjoy the amazing technology of his day - the bicycle - in 1884, Currys has been the best-known and most trusted brand in tech. Currys will have a bold and up-to-date look and feel, but this is a gearshift not a facelift. Our recently announced surge in innovation investment in colleagues, digital and stores is a winning formula that our competitors can’t match and will strengthen our position as market leader.
“And we’re becoming one brand for our colleagues too. We’ve worked hard to become one joined-up business and becoming Currys reflects and accelerates that.
We’re on a roll, and we’re going for it. We’re joining up our stores ever better with our strong online business, we’re investing hard, including in our brand. We’re winning with customers, and we reckon the year ahead will be our most exciting yet and today’s big announcement is just the beginning.”
Categories: Retail and Restaurants , Retail StoresM&C Saatchi Talk, Thu, 13 May 2021 10:38:22 GMT