Hat maker Curro Coronel is the fifth artist to work live in Makers’ Residency, Wieden+Kennedy London’s pop-up creative workspace and gallery.
The Spanish hatter will work in Wieden+Kennedy’s public facing window in East London from May 10, culminating in an exhibition at the agency’s Hanbury Street gallery space on May 18. Passers-by will be able to view the workspace from the street and speak directly to the maker via an intercom. The residency will be live-streamed at makersresidency.com.
Curro is inspired by his upbringing in a small Spanish town where many families made money through tin, silver and lead mines. The hat maker uses these materials throughout all of his collections, which are constructed using traditional tools and techniques.
Tony Davidson, Executive Creative Director at Wieden+Kennedy London, said: "Curro has infused his work with the rich heritage of his upbringing in the Spanish mining town of Linares. He uses materials and processes inspired by the life of the miners and his own family. While his work feels free and organic in its form, Curro is an uncompromising craftsman, every detail has been carefully explored and considered, making him a perfect addition to Makers’ Residency."
Curro added: "Wieden+Kennedy London’s Makers’ Residency is a great way to give people a real insight into my creative process and see my work and techniques live.”