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Curious Little Vending Machine Goes on an Adventure in Washington Lottery Spot

Creative 157 Add to collection

Cole & Weber Partners with The New Blank to create 'The Curious Lottery Vending Machine' spot

Curious Little Vending Machine Goes on an Adventure in Washington Lottery Spot

A Washington’s Lottery vending machine embarks on a journey of discovery in the new spot 'The Curious Lottery Vending Machine' brought to life by The New Blank for agency Cole & Weber. Released from its static existence, an animated Lottery Vending Machine explores the places and meets the people Washington’s lottery benefits. Pride and happiness come from seeing this impact firsthand.

“The campaign really pulls on the heartstrings and shows just how much good comes from our beneficiary program,” says Randy Warick, assistant director of marketing, Washington’s Lottery. “I don’t think anyone will walk away from this without a smile on their face.”


Employing the concept of this pint-sized LVM, Cole & Weber and The New Blank worked to develop a narrative experience that illustrates the lottery’s impact with emotion and entertainment. Produced by The New Blank and directed by TNB’s Bobby Hougham, the story was ushered forth with an animated LVM exploring a live action world for magical moments grounded in reality.

“We really enjoyed working with Cole & Weber in expanding the traditional advertising problem/solution structure to a three act hero's journey,” comments Hougham. “The goal was to make the Little LVM as relatable as possible, as human as possible, experiencing moments we can all appreciate while discovering various Washington State Lottery beneficiaries.” 

Headquartered in Seattle, The New Blank is a happily obsessive group of directors and designers weaving beautiful tales for every modern medium. From live action and animated narratives in advertising to large-scale experiences and network and show branding campaigns, The New Blank combines research, concept and craft in everything they do.

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Client

Advertiser: Washington Lottery

Post Production / VFX

Colourist: Eric Edwards

Post Production Company: The New Blank

Compositing Artists: Marcus Kulik, Ben Strickland

Production Company

Production Company: The New Blank

Director: Bobby Hougham

DOP: Joel Voelker

Executive Producer: Sevrin Daniels

Line Producer: John Gomez

Executive Creative Director: Bobby Hougham

Animation

Animation Company: The New Blank

Director: Bobby Hougham

Executive Producer: Sevrin Daniels

Modelling: Adam Rosenweig

Character Animation: Andrew Butterworth

Lighting: Marcus Kulik

Creative Agency

Creative Agency: Cole & Weber

Executive Creative Director: Jason Black

Creative Director: Todd Derksen

Art Director: Louie Johnson

Copywriter: Peter Trueblood

Senior Producer: Chelsea Sweetin

Audio Engineer/Sound Design: HEARby (John Buroker)

Genres: Animation, Visual VFX

Categories: Gambling, Sports and Leisure

The New Blank, Thu, 28 Feb 2019 09:25:35 GMT