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Curiosity Powers SAS Software’s Biggest Brand Move in 20 Years

Creative 135 Add to collection

McCann New York launches multi-year global brand campaign

Curiosity Powers SAS Software’s Biggest Brand Move in 20 Years

Curiosity is transformative. It enables humans to ask bold questions and sparks innovation. Curiosity is also the heartbeat driving SAS’ all-new brand campaign, 'Curiosity Forever', built around a commitment to innovation and using data to move the world forward. 

The multi-year global brand campaign, which will be unveiled at the SAS Global Forum on May 18, rallies around the notion that curiosity is at the heart of human progress, especially when it’s harnessed and applied with intention, and with the right tools and tech. 

SAS, with the help of McCann New York, launched this global campaign with the rallying cry of 'Curiosity Forever'. In addition, the campaign includes creative spanning five industry verticals (government, banking, healthcare, retail and manufacturing) as well as their platform, SAS Viya, – all centered around the theme that when curiosity meets capability, the human race takes off. 

SAS is a trusted partner that helps customers use data to accelerate decisions, create innovative products and services, and disrupt their industries. Curiosity Forever echoes these qualities. It’s a promise to SAS customers and users promoting innovation, best-in-class technology and social responsibility. This infinite curiosity is what fuels SAS to create the world’s leading and most trusted analytics. It’s what drives the discovery of new insights and helps inform better decisions. 

“Analysed data expands the reach of curious human minds and reveals new possibilities. Curiosity matters,” said Dr. James Goodnight, SAS CEO. “When harnessed to the right technology, curiosity can change the world. Together with our customers and partners, we dare to ask, ‘What if?’ In return, our customers live out the promise of SAS by improving bottom lines while making the world safer, stronger and more efficient.”  

The campaign will run globally on OLV, Digital, Social, Print. To learn more about 'Curiosity Forever' click here

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McCann Credits

Sean Bryan: Co Chief Creative Officer

Mat Bisher : Executive Creative Director

Jason Ashlock : SVP Group Creative Director

Dom Baccollo: SVP Group Creative Director

Daniel Kim: SVP Group Creative Director

Annie Elliott : Creative Director

Nickie Thongton: Associate Creative Director

David Perea : Associate Creative Director

Liz Der : SVP Executive Account Director

Bill Powers: Account Director

Via Lim : Account Executive

Sam Chotiner : SVP Global Strategy Director

Will Zweigart : VP Communication Strategy Director

Daniel Lammon : Strategy Director

Donna McCracken : SVP Executive Integrated Producer

Madeline McCarty : Business Affairs Manager

Dehlia Hennessy Brown: Senior Project Manager

Julia Brown : Senior Project Manager

SAS Credits

Jennifer Chase : Head of Marketing, Sr Vice President

Susan Ellis : Director of Social Innovation and Brand

Natalie Osborn : Senior Director of Marketing

Mirko Mueller-Goolsbey : Director of Marketing Brand Activation

Greg Shank : Sr Marketing Manager

Todd Johnson : Marketing Manager

Chris Patti : Creative Director

Shawn Gillen : Principal Creative Specialist

Amanda MacDowell : Global Brand Marketing Manager

Bess Creech : Digital Marketing Manager

Method Credits

Stuart Robinson : Managing Director

Adrienne Mitchell : Executive Producer

Johnny Likens : Creative Director

Emily Schaeberle : Sr Design Producer

Billy McMillen : Producer and Creative Writer

Natalia Zsholobchuk : Design Coordinator

Sean Schur : VFX Supervisor

Ben K Chan : Storyboard Artist

Hannah Wilk : VFX/Design Assist

Thomas Karras : VFX/Design Assist

Andrew Hess : Designer/Editor

Paul Cantor : Designer

Vinnie Thomas : Designer

Andrew Paulus : Designer

Kevin Sanchez : Designer

Nate Soto : Designer

Juan Beltre : Designer

Categories: Business Services, Business Software

McCann North America, Fri, 07 May 2021 15:17:00 GMT